Hi @ChesterH! Congratulations on getting started with your first email campaign! I know it can seem daunting at first, with so many options. I'd like to offer a couple of ideas to help.
First, Constant Contact has an incredibly robust Knowledge Base that can answer many of your technical questions, like how to add images and embed links and format text (and SO much more!)
Second, look at the templates in your account and find one that fits your needs or your industry. Apply your branding and your content, and just like that, you're done!
Third, I encourage my clients and students to start small. Don't feel like you must have 3 or 4 topics in an email. It's perfectly fine to cover just one topic. Who knows--you may find that just one topic/email works for you!
Good luck! Keep us posted on your results in the Template Feedback forum!
Melanie Diehl Melanie & co Marketing Collective Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |  |
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Hi Chester - Congratulations! It can be daunting but here are a few tips you might find helpful to begin creating your email.
1. Focus on value, not just selling. People are bombarded with messages, so grab their attention with something interesting. Offer insightful tips related to your industry, share surprising facts, or showcase success stories. Remember, what's in it for them?
2. Incentivize action with a special offer. This could be a discount on your services, a free consultation, or access to exclusive resources. A little reward goes a long way in encouraging engagement.
3. Images attract interest. People process visuals faster than text. Include eye-catching photos or graphics that tie into your content and brand aesthetic. Canva is a fantastic (and free) tool to create stunning visuals with ease - no design experience required. Here is an article from Constant Contact’s Knowledge Base that shows how to do that. https://knowledgebase.constantcontact.com/email-digital-marketing/articles/KnowledgeBase/41610-Inser...
If you need help getting started you can also take a look at these videos we prepared on how to design an email. https://youtu.be/ElF-Do_Hp_E?si=IM7zr2NVfBLbH2uL and https://youtu.be/ORIuhnqd2sA?si=E05vjqt6P8lRtNdb .
Let me know if you have any further questions. I’m happy to help.
David Fischer Solutions For Growth Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. | |
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