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Building a Better List: Implied vs Explicit Permission

Robb_P
Employee
‎11-29-2017 03:00 PM
7193 Views
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Most people know by now that in the world of email marketing, permission-based addresses are considered the gold standard; however, it’s not always clear just what exactly counts as “permission.” It gets even more confusing when you realize that there are different types of permission. In this post, I’m going to look at the two different types of permission: Implied and Explicit.

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