You asked for an easier way to get your contacts from Outlook to your account, and we are pleased to announce our new Outlook integration! We now offer a new and improved contact syncing app for Outlook, which is compatible with Outlook versions 2010, 2013, and 2016. Please note, this is only available for the Windows Operating system on versions 7, 8 & 10
If I asked you to envision Constant Contact’s team of software designers and developers, what image comes to mind? Is it mole-like tech geeks who rarely emerge from their cubes for human interaction, peering into crystal balls to try and guess what their customers want and need, and relying only upon indirect channels of customer communication that don’t require actually speaking with a user face-to-face?
That's right! You can upload and insert a GIF just as you would a regular image. Adding a GIF into your campaign can certainly liven up a static campaign and add some personality. Here are a few things you should know before adding a GIF into your campaign.
Just like images, GIFs need to be under 5MB in size in order to be uploaded into the Constant Contact library.
Less = more. Putting too many GIFs into a campaign can be distracting and pull your reader away from the message you are sending. Just a few will do!
Right along the lines of less = more, choose GIFs that are shorter in length (like the one I used above). Longer GIFs are larger in file size and may not even upload properly but they also take your readers' focus away from your message.
There are some email clients that don't support GIFs and will only show the first frame of the GIF. It's important to keep this in mind and send yourself previews to make sure that the first frame still makes sense even if the GIF doesn't play.
So, how can you use a GIF in your campaign? Here are few suggestions:
Display a reaction - are you excited about a sale that you are having or want to promote something great happening with your business or organization? Show your readers how excited you are by using a GIF!
Support your message - Maybe you work for a nonprofit animal shelter and you are trying to raise money. Try including a GIF of cats or dogs so your readers remember who their donation would be helping.
Show personality - Readers love seeing personality in an email. Use a GIF to have a fun opening or closing message. Maybe like this:
Want more ideas on how to use GIFs? Look no further than our Blog!
We're interested to know how you will use GIFs in your campaigns. Feel free to let us know or share your "giffed out" campaign on our Critique My Campaign board! As always, we are here to answer any questions you might have as well.
Keeping your small business in business isn’t easy. And being a family business makes things even more challenging. If you want your business to flourish for generations to come, you need to address your biggest challenges head on. There are still many misconceptions that persist when it comes to family business, too. They aren’t just the small general stores found along rural country roads. They are major drivers of jobs and economic growth, essential for a thriving economy.