Danny Serpico is an athlete, a coach, and since 2010, he has been the owner and operator of Rip It Events located in Columbia, Maryland. Rip It Events started as a nonprofit organization to help athletes come together and raise money for charitable causes.

The second in a three part series on how to take what you know about your customers and turn it into something that speaks to them personally.

The first in a three part series on how to to take your marketing efforts from status quo to something truly spectacular!