A lot of people believe that delivering an email is as simple as clicking “send” and waiting a couple seconds for it to go to the inbox (or maybe the junk folder if it looks like spam). In reality, there are a lot of checks and balances that an email campaign needs to go through before it can be successfully delivered. Every part of your message, be it the footer, body, images, subject line, and so on can affect delivery. One aspect that is often overlooked is the “from” email address. In this post, I’ll go over how using a free email address as the “from” address can affect your delivery.
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