Community Blog

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Over half of home service customers run a search before scheduling an appointment and most of them don’t have a specific company in mind when they start their search.

 

Even during COVID-19, the basics of online marketing are more important than ever. From making sure your business is found to keeping it top of mind, find out how to get the word out about your services online.

 

If you’re just getting started with online marketing or not seeing the results you’ve hoped for, then this webinar recap is for you. Even if your business isn't in this particular industry, we think that many of the practices discussed can be applied to many other industries! With our guest expert, Ryan Redding, you’ll learn a smarter, more practical approach to getting the word out about your home and building services in today’s world. Topics discussed during the webinar included:

  • How people find you online
  • How to set yourself up for success
  • How it all comes together

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

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Content marketing is a way for you to reach your perfect customers by offering valuable, engaging information over time. It can be in written, audio, or video form. It allows you to increase your chances of getting found and growing your profits. While it may seem complicated, it doesn’t have to be.

 

We recently hosted a webinar featuring Pamela Brown, an online educator, speaker, and business coach at BIG Brand System. Topics covered included:

  • Getting an easy formula for planning your content publishing schedule (it works for beginners and established content creators)
  • Learning a simple system so you can create consistent, high-quality content faster even when you’re super busy
  • Discovering the 7 Essential Elements of Great Content framework so you can quickly snap together content marketing that “just works”

 

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

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Updated March 2nd, 2020

 

No matter what type of business or organization you have, listing and review sites play an important role in getting found online, generating awareness, and helping people determine whether or not they want to choose your business.

 

It’s not enough to just set up a few listing and review sites. It’s important to know how to use these sites in a way that’s going to generate business and make potential buyers want to learn more.

 

We recently hosted a webinar where we discussed how your business can use these sites to promote your business for new customers using interactions you’ve had with existing ones. Some highlights included:

  • How to get started: Where to be & how to optimize your profile
  • How to encourage people to leave reviews
  • How to maintain your listing & review pages over time

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

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In today’s world, people can find a business in the blink of an eye. With so many competing — yet similar — products and services to choose from, your brand allows you to stand out from the crowd. With the right tools, you can bring your brand to life and set your business up to get online, get found, and get business.

 

We recently hosted a webinar where we discussed how to bring your brand online and stand out in a busy online world. A few highlights from the webinar included:

  • The basics to set your brand up for success
  • How to get found & manage brand awareness
  • How to drive business and build relationships

 

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

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The holidays are right around the corner. If you still don’t have a marketing plan, don’t worry. We have some last-minute holiday marketing ideas to help you drive more business to capture those crucial end-of-year sales. 

 

We recently hosted a webinar where we discussed how you can use these last few weeks before the holiday season to drive business and get sales. A few highlights from the webinar included:

  • How to reach new customers with social and Google Search Ads
  • Engaging with social media followers
  • Using email to communicate your offer and stay top-of-mind

 

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

 

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The holidays are the biggest spending season of the year — are you prepared to claim your piece of the pie? With all of the holiday promotions out there, it can be difficult to get your audience's attention. 

 

We recently hosted a webinar where we discussed how to set up an online marketing strategy for your business to prepare for the busy holiday season. A few highlights from the webinar included:

  • How to prepare your marketing for the holidays
  • How to execute your holiday plan
  • How to prepare for ongoing success after the holidays

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

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Publishing your website can feel like a daunting task. Even with a template that takes care of the look and feel of your website, you still need to create the content for your pages. It’s easy once you know where to focus. You can publish your website quickly with just the essential pages you need to get yourself online. 

 

We recently hosted a webinar where we discussed the important pages you should be focusing on when publishing a website. A few highlights from the webinar included: 

  • The four questions your homepage must answer before you hit publish
  • The real purpose of your about page and how to create one your visitors want to read
  • How to make it easy for visitors to find and contact you
  • Tips for using images on these pages

 

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

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In the busy inbox, you have just a few milliseconds to convince someone to open your email. Beyond the relationship you’ve been building with your contacts, your subject line must capture their attention and entice them to open and read your email.

 

We recently hosted a webinar where we discussed how taking a few moments to create an enticing subject line can help to improve your open rate. A few highlights from the webinar included:

  • The basics of a good subject line
  • Trends for writing great subject lines
  • Tips for getting creative with your subject lines

 

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

 

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For many, the thought of creating Google Search ads can feel overwhelming. Maybe you’re not sure how they work and you don’t want to waste money trying to figure them out. But what if you could ease that sense of overwhelm by knowing how to create Google Search Ads that cost-effectively drive the right traffic to your website? 

 

We recently hosted a webinar where we discussed how to create Google Search Ads designed to grow your business. A few highlights from the webinar included: 

  • What Google Search Ads are and how they work 
  • How to create, maintain, and manage Google Search Ads 
  • Tips and strategies for getting great results

 

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

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Updated July 30th, 2019

 

You may have heard that today’s consumers expect timely and relevant information from the businesses they choose to hear from. Segmentation is the first step toward sending that targeted, relevant content that gets results for your business.

 

We recently hosted a webinar where we discussed segmentation and how you can use this tool, along with others in your Constant Contact account, to be sure you are sending the right message to your contacts. Other highlights included:

  • Basic strategies to segment your email list
  • How to get your subscribers to self-segment
  • How to use existing data & tools to send relevant information

 

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

 

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Updated May 3rd, 2019

 

Whether you are writing a welcome email, event invitation, promotion, or an automated series, it can feel daunting to sit down and write your next email. You have a limited amount of time where you need to figure out what to write and how to write it so it drives results for your business. After all, your emails need to build relationships, inspire people, and encourage them to take action.

 

Last week, we had a webinar where we shared email writing tips that allows you to save time and make your emails more effective. Some highlights from the webinar included:

 

  • How to figure out what to write when you’re not sure
  • A simple formula to write your email
  • Tips for writing great emails

 

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

 

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Updated April 5th, 2019

 

As a small business, social media is overwhelming and often feels like you’re just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results - all with a limited amount of time and resources.

 

Last week, we had a fantastic webinar with Patrick Gillooly, Director of Social Media for Constant Contact, where we discussed integrating social media into your business strategy. Some highlights from the webinar:

 

  • How to choose the right social networks for your business
  • The 15-minute social media plan
  • Getting started in the pay-to-play world of social media

 

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

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Updated March 2019:

Don't feel like you're "artistic"? Don't let that hold you back from easily creating great visual images to include in your email campaigns!

 

Last week, we had an engaging webinar with award-winning designer and online educator Pamela Wilson and discovered:

 

  • Three simple ways to make searching for images fast (and efficient)
  • Three "Design Laws" that make your visuals look polished
  • How to use the Constant Contact built-in image editing tools to add high-impact visuals that get your messages read

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed! 

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The start of the new year is the perfect time to determine the next move for your business and how to stand out from your competitors. It’s time to think about your email strategy for the year ahead so you can focus your energy and make the most out of your time.

 

Join us as we explore the top email marketing trends for small businesses in 2019 and simple ideas to incorporate them into your marketing strategy.

 

 

Here you'll find the questions asked by our attendees during the webinar. 

 

Interested in our free, future webinars? Sign up here to stay informed! 

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We have some last-minute holiday email marketing ideas that you can put into place just in time to capture those crucial end-of-year sales.

 

In this free webinar session, we’ll show you:

  • How to execute a brief but successful email & social media marketing campaign
  • Tools you can use to market your campaign
  • How to be more efficient during this busy season with time-saving tips

Here you'll find the questions asked by our attendees during the webinar. Want to view the recording? Click here to register and gain access! 

 

Interested in our free, future webinars? Sign up here to stay informed! 

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The last part of a successful email marketing strategy is to get new subscribers. Join us for the last in this 5-part webinar series to learn how to grow your email list.

 

As a nonprofit, you can always use more support. Whether you need more volunteers or donations, email marketing can help to build relationships to accomplish this. That’s why it’s important to continually grow your email list, so you can further help your cause.

 

In this free, one hour webinar, we’ll discuss tactics you can use to grow your email list and your nonprofit. Additionally, we’ll show you:

  • How to build a permission-based list
  • How to entice your supporters to sign up
  • How to use Constant Contact sign-up tools

Here you'll find the questions asked by our attendees during the webinar. Want to view the recording? Click here to register and gain access! 

 

Interested in our free, future webinars? Sign up here to stay informed! 

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After you’ve sent your email campaign, you’re ready to take a look at the results. Join us for part four of this 5-part webinar series to learn how to use email marketing reports to improve your results.

 

Your nonprofit’s email marketing data provides a wealth of information. This data allows you to measure success and improve your opens and clicks moving forward. That’s why it’s important to understand the information that’s available to you and how you can use it to increase engagement and build stronger relationships with your supporters.

 

In this free, one hour webinar, we’ll show you:

 

  • The types of reports that are available and what they mean
  • How to improve your email marketing results
  • How to use the reporting tools in Constant Contact

 

Here you'll find the questions asked by our attendees during the webinar. Want to view the recording? Click here to register and gain access! 

 

Interested in our free, future webinars? Sign up here to stay informed! 

 

Resources mentioned during the webinar:

[Guide] Do More For Your Cause With Email Marketing

Do More for Your Cause with Email Marketing – Nonprofit Worksheets

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Are you ready to create an email campaign for your nonprofit? Once you’ve designed a reusable master template, it’s time to add content and send. With our easy-to-follow formula, you can be confident that your emails are focused with a clear call-to-action that help your organization reach its goals.

 

In this free, one hour webinar, we’ll show you:

  • A simple, persuasive formula for what to write in your email
  • How to design your call-to-action for best results
  • How to finalize and send your email campaign

 

Here you'll find the questions asked by our attendees during the webinar. Want to view the recording? Click here to register and gain access!

 

Interested in our free, future webinars? Sign up here to stay informed! 

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The look and feel of your email plays an important role in getting donations, volunteers, and even keeping people informed about your nonprofit. Your email needs to look great in order to stand out and convey the message to entice your contacts to take action.

 

It all starts by choosing the right design elements to draw people into your message. Whether you’re just getting started or needing to amp up your email design, this free, one hour webinar will show you:

 

  • How to design your email to look great on any device
  • How to drive action with the seven essential elements of email design
  • How to save time on future emails with a reusable master template

 

Here you'll find the questions asked by our attendees during the webinar. Want to view the recording? Click here to register and gain access!

 

Interested in our free, future webinars? Sign up here to stay informed! 

 

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Customer loyalty is more important now than ever. In today’s world, your competitors are just a click away, so it’s important to keep customers happy. You want to exceed their expectations and provide a great experience in person and online. So how do you create lasting customer relationships?

 

In this free one hour webinar, you’ll learn how to encourage customer loyalty by:

  • Showing your appreciation
  • Encouraging your customers to provide feedback and spread the word
  • Using social media to get them involved with your business

Here you'll find the questions asked by our attendees during the webinar. Want to view the recorded webinar? Click here to register and gain access!

 

Interested in our free, future webinars? Sign up here to stay informed! 

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