Question

Nonna23
Participant
How do we find addresses that are invalid or "bad"?
1 REPLY 1
William_A
Moderator

Hello @Nonna23 ,

 

I'd recommend deleting and unsubscribing your recommended-for-removal bounces. This is the quickest way to reduce contact numbers, and remove unusable or dead-end subscribers.

 

You can also use segmentation to filter out contacts who've chronically not opened your emails. You can then further manage this segment by adding it to a list, determining which contacts may still be worth keeping (such as very recent additions based on Date Added), and then deleting all the remaining non-openers and the segment list. There's also our pre-built low engagement segmentation, which you can use to re-engage those specific contacts that rarely if ever open your emails, or simply make a list from and delete them.


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William A
Community & Social Media Support
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