Understanding opens

WilliamK568
Participant

I have a large difference between "unique opens" and "all opens."  The last campaign it was almost double.  I cannot believe that many people opened the email multiple times.  Can this be explained by someone forwarding the email and then the forwardee opens it?

1 REPLY 1
William_A
Moderator

Hello @WilliamK568 ,

 

This can be based on a number of factors. Contacts that predominantly use iPhone mail apps and similar iOS apps that will just auto-track those elements, contacts that forward their emails, and contacts whose domains / security programs "open" the emails and "click" all the links inside prior to delivery are all situations that could end up providing false-positives for unique opens versus all opens.


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William A
Community & Social Media Support
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