Let’s start out by facing a tough reality: most small businesses and non-profits — even the most successful ones — aren’t getting the best results they could be from their email list.
Time is scarce in the small business and non-profit worlds, so we’ve been working on a feature that can help you achieve your goals and do it quickly.
Segmentation is the process of organizing your contacts into different groups with the goal of targeting them with content or offers that are relevant to their needs or interests.
How does segmentation help?
Well, one of the biggest reasons people ignore emails or unsubscribe from email lists is because the content they receive isn’t relevant to them. By ensuring that the right people receive the right message you’re more likely to keep them engaged.
Segmentation allows you to segment your contact lists right from the Schedule Page. You can choose to send your email across all of your contact lists, or to those who have recently been added to your account, only to people who open your emails, or to people who haven’t opened your email at all. You can specify the period of time for these segments, too.
For more information on using Segmentation look here!
*Please note — Segmentation is currently available to those who have 20,000 contacts or less. It will be introduced to all accounts in the near future. We’ll keep you updated!
Hey! I'm Nick and I am the Social Media & Content Manager for the Community and Social Care team here at Constant Contact, aka @CTCTHelp on Twitter. When I'm not at work you can find me kayaking, hiking, and recording a weekly podcast!