Enter the Share Your Success Sweepstakes 2024 For the Chance to Win Great Prizes!

B2B From Address

IanGendreau
Rookie
0 Votes

For years we've sent email blasts about every other week.  We've used our Sales VP's email:  joesmith@mydomain.com.  We're making a shift and Marketing is going to be sending a lot more emails on behalf of the sales team, sending smaller blasts, but more like daily.  We've decided that using his address just isn't going to work, between bogging down his inbox and requiring him to be the one checking for reply tos.  

 

What do you guys recommend?  I've heard things like info@ and marketing@ get flagged too easily.  But it seems like lots of other companies are using it.  Also seems like a lot of the major brands we get mass mails from are using a 3 piece domain, like @em.1800flowers.com.  Would that help deliverability?  Let me know your thoughts.  Thank you!

1 REPLY 1
William_A
Administrator
0 Votes

Hello @IanGendreau ,

 

We mainly don't recommend sending to role addresses, as they tend to result in higher spam complaints, and be more easily accessible by multiple people. I'd definitely recommend going through our main article on role addresses, when you have the time.

 

With that said, role addresses can be used for sending, especially since some systems (such as the SMS tool) require a general support address that can be reached out to. If you're ever having trouble verifying a role address you want to send from, you can call our general support to confirm security permissions, and they can administratively verify those addresses as needed.

 

However there's another piece to this setup. Role addresses - especially from specific domains instead free ones like gmail, yahoo, verizon, etc. - are going to be more likely flagged by spam filters and security algorithms is they're actually coming from a 3rd party source (in this case us). Therefore, if you plan to use a role address for your account, or if you have your own domain in general, it's very much recommended you get your account's self-authentication setup for it, to better ensure your delivery. If you have any questions on this process, or need troubleshooting regarding it, I'd recommend speaking directly with our Delivery team for specialized assistance.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
  • Avatar

    Featured Article

    Use Sections to Build Email Campaigns Faster and Improve Engagement Rates

    Using Sections while designing your marketing email not only increases your own efficiency but helps you to deliver a more friendly, organized message. Check out some of the key benefits of using sections in email.

    See Article
  • Avatar

    Featured Thread

    Casual Conversations: What's your go-to playlist?

    If you listen to music while you work, share your playlist below so we can be inspired and maybe find some new music!

    View thread
  • Avatar

    Featured Thread

    Share Your Success Sweepstakes

    Share a success story from the last year and be entered for a chance to win great prizes!

    Enter now!
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
DEC 12
Ask Us Anything: Your Digital Marketing Questions Answered
2PM - 3PM EST