Given the number of people who spend their time scrolling on YouTube and TikTok, it's no surprise that video marketing can be highly effective in attracting, engaging, and converting new customers. But if you've never created video content, creating a video marketing strategy can be daunting. We're here to help! Check out our 5 easy steps to get started.
For those with an ecommerce store, videos can help you sell more! Try the following:
Promoting your videos once published is important, so remember to insert your video into an email campaign in order to get more eyes on it!
What kinds of videos does your organization produce? And what are key elements of your video marketing strategy?
Thanks for the post, Grace! These are some good points. I thought of a couple more ideas for video content that might be useful for marketing strategies:
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Great call out @Grace_R! If you are in the Ecommerce space, be sure to check out our Retail & Ecommerce group!
Abigail St Jean Community Program ManagerHelp others find this post by giving it kudos. |
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My nephew and niece are members of Generation Alpha, and their primary source of information is YouTube. A video constantly plays on the tv, computer, or iPad. Before parting with any of their meticulously saved allowances or pleading for money from their parents or me when they say no. I’ve noticed they watch very specific YouTube videos before asking.
Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement. |
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YouTube over Tiktok?! I'm shocked.
Abigail St Jean Community Program ManagerHelp others find this post by giving it kudos. |
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I just bought a volleyball net, and I went right to YouTube to make sure I was setting up the boundary lines that came with it correctly. There were several videos out there, but I picked the one from the company I bought it from because I knew it would be relatively short and give me what I needed. My point being, you could rely on the content that others create, but you have way more control over the messaging when you provide the content on your official channels. You know your customers best and can address their frequently asked questions better than anyone!
Awesome direction from the folks in the previous answers! I'd like to address length in more detail. Clients always want to know "what's most effective?" The answer is that different lengths of video work best for different goals.
Here are some general guidelines I use:
15 seconds to 60 seconds - Awareness (first time they are seeing you) or teaser video
1-2 minutes - Short form sale videos leading them into the sales funnel
2-5 minutes - Informational, how-to, Q&A, unboxing
5+ minutes - Content-centric. They know they are watching a longer video and it's on purpose. You are providing great value by giving them in depth content.
Aaron Wesley Means ACTIVATE Business Solutions Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |
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