Announcing our brand new Campaign Builder!

Discussion: How do I market my business on a limited budget?

MelanieDiehl
Community Coach

Many small business owners are hesitant to develop a marketing plan from the get-go because they fear it will “break the bank.” Not necessarily! Here’s my top 3 favorite free and/or low-cost marketing options that you can put into practice to increase both awareness and growth for your business.

 

  1. Digital Marketing. This one is obvious, but not to be overlooked! Websites are critical and reasonably affordable: domain names cost as little as $12/year and hosting can start around $10/month. Email marketing, the King of ROI, is the 2nd most valuable tool in your toolkit, and it’s super affordable, starting around $13/month. And of course there’s organic social media which incurs a different investment: your time.

  2. Referral/Rewards Programs. Let’s face it: you work hard for your customers. And you want to keep them coming back for more. From bounce-back offers to birthday deals to referral rewards, there’s no better way to nurture your existing clients and customers. Not all rewards need to be monetary! They can absolutely be service-based.

    Here’s an example. My client Laura needed a new website, which we happily built. Almost immediately after the launch of her site, she referred me to another business owner who needed a website. To reward Laura, we increased her posting frequency by 25% for the next 3 months.

  3. SuperFans aka Brand Ambassadors. You know these people. The ones who “like” everything you post on social media, even though they’ve never done business with you. Engage them. Go out of your way to thank them (a simple text or DM can do the trick!). When you’ve got something BIG you need help spreading the word with, reach out and let them know how much you appreciate them sharing your message. It’s the best kind of word-of-mouth marketing.

 

With these creative and cost-effective strategies, you can nurture customer loyalty, amplify your brand message, and watch your small business thrive.

 

 

Let's talk! What has your small business or organization to promote yourselves with a small budget?



Melanie Diehl

Melanie & co Marketing Collective


Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.

2 REPLIES 2
user0950
Campaign Contributor

Could you share some insights into how you identify these super users? Additionally, once identified, how do you nurture these relationships to ensure ongoing support and advocacy?

Chris-S
Administrator

If you are a nonprofit, Google has a great program called AdGrants.  They offer up to ten thousand dollars per month of free search advertising. It's a great way to expand your marketing.



Looking to level up your email template designs? Share your email campaigns in Template Feedback & Inspiration and receive valuable advice from Constant Contact experts and industry peers!


Template Feedback & Inspiration

Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here
Polls
How confident are you about the effectiveness of your current marketing strategy?

Top Choice: Not confident at all (72%)

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
Jun 05
Constant Contact Community Walkthrough and Demo
2PM - 3:00 PM EST