A good open rate for emails typically varies depending on the industry and type of email campaign. However, a general benchmark for a good open rate is between 15% to 25%. Constant Contact has a great list of open and click rates by industry. You can view their most recent one here:
In addition, in your account, you will see industry average rates that they have compiled and are updated weekly (which may differ from the rates in this list).
There are some factors that can influence open rates such as
Want to know the best ways to increase your email marketing open rates? Learn tips and suggestions by watching this short video here: https://www.youtube.com/watch?v=lwGIDe_LbUI
Let me know if you have any questions. I’m always happy to help.
David Fischer
Solutions for Growth
914-533-7226
David Fischer Solutions for Growth Schedule a call - https://bit.ly/ScheduleDavidCall Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |
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Thanks for sharing @DavidFischerSolutionsForGrowth! These are some great tips that will surely help someone who is just starting out or has questions about email open rates and the ins and outs of email marketing. Thanks for always being a great contributor!
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