Master email marketing fundamentals. Join the Ready, Set, Send Challenge Week 2!

Engagement Report

SOLVED
Go to solution
MiamiHabitat
Rookie
0 Votes

We are in need of cleaning up our 20K+ contact list. Is there a report I can run to show which accounts haven't interacted with our emails for a given period? Whether open, click-through, etc? 

1 ACCEPTED SOLUTION
William_A
Administrator
0 Votes

Hello @MiamiHabitat ,

 

I'd recommend using the segmentation system to find the contacts who've chronically not opened emails. Most customers for these purposes will set the criteria for Contact Activity > Did Not Open and then select a time range. Once the segmentation is created you can add those contacts to a list.

 

You may want to check when the contacts were uploaded (Date Added list view, most recent at the top), as the report will likely grab some very recent additions if you haven't sent a lot of emails to them since they were added. You can remove the recently added (up to you what "recent" entails) contacts by selecting them, going to manage lists, and then removing from the deletion list. Once you feel confident that the deletion list only contains contacts that are just taking up space, you can select them all and delete them. This will ensure they're also removed from other lists they were a part of.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

View solution in original post

2 REPLIES 2
William_A
Administrator
0 Votes

Hello @MiamiHabitat ,

 

I'd recommend using the segmentation system to find the contacts who've chronically not opened emails. Most customers for these purposes will set the criteria for Contact Activity > Did Not Open and then select a time range. Once the segmentation is created you can add those contacts to a list.

 

You may want to check when the contacts were uploaded (Date Added list view, most recent at the top), as the report will likely grab some very recent additions if you haven't sent a lot of emails to them since they were added. You can remove the recently added (up to you what "recent" entails) contacts by selecting them, going to manage lists, and then removing from the deletion list. Once you feel confident that the deletion list only contains contacts that are just taking up space, you can select them all and delete them. This will ensure they're also removed from other lists they were a part of.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
MiamiHabitat
Rookie
0 Votes

OK, that sounds great, thanks!

 

Juan

  • Avatar

    Featured Article

    Use Sections to Build Email Campaigns Faster and Improve Engagement Rates

    Using Sections while designing your marketing email not only increases your own efficiency but helps you to deliver a more friendly, organized message. Check out some of the key benefits of using sections in email.

    See Article
  • Avatar

    Featured Thread

    Casual Conversations: What's your go-to playlist?

    If you listen to music while you work, share your playlist below so we can be inspired and maybe find some new music!

    View thread
  • Avatar

    Featured Thread

    Ready, Set, Send Challenge: Week 2 - Designing the Perfect Email

    Learn how to create emails to effectively engage with your audience and drive the results you want.

    Join challenge
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
OCT 24
Engage and Convert: The Email and Social Media Power Play
2PM - 3PM EST