Hi @PatC134, I am moving your post over to our campaign feedback board so we can get you that feedback on your post.
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Hi @PatC134,
Thank you for sharing your email! I'll start from the top of the email and work my way down, so hopefully it'll be easy to follow along. Let's do this!
1) Your logo is not clickable. I recommend making it clickable so even if they don't interact with the main call-to-action of the email, they always have easy access to reach your website. I'd also suggest making it a little bigger. I'm looking at it on my desktop computer and I feel like it's a little small. There's a lot of white space around it. I'm not sure if you used spacers or padding around the image, but I'd try to increase the size a bit more, without losing image quality.
2) You have a lot of interesting and good information in the main body of the email, but it is formatted in such a way that I found it hard to parse through. Most people will look at an email for literally seconds, so if you have a specific call-to-action you want them to take advantage of you have to make sure it's big and clear and as close to the top of the email as it makes sense. There's black text, red text, blue text. There's yellow banners and blue banners. Some text is underlined, most is not. This is just an off-the-cuff recommendation, but I'd try to format it something like this:
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Logo Image. Make sure it is clickable to your website.
Headline. Emphasize/tease the call-to-action.
Main text. This shouldn't be more than a paragraph or two, maybe. Consider what the most important information is that they need to know to act on the call-to-action. The rest of it can go somewhere else, like on the page you're trying to direct them to.
Call-to-action button. Make it a button, not a banner. The banner where your current call-to-action is looks just like a headline banner, so people might look at it and not think that it is meant to be clicked on.
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Alternatively, if you have images or graphics that work for each of the courses you could do something like:
3) I would revise the color scheme of the email. Looking at your website, it's white, light blue, dark blue, and yellow. The outer background in the email is a cream color that doesn't match. Black text on a white background works well. Your hyperlink text could be light or dark blue. Be conservative with what and how much you bold. For example, bolded text can be reserved for titles, buttons, or very sparingly, important callouts.
4) The image in your Insights for Achievement section is hard to see. The text is less important than the person. Get rid of the text and make the person's smiling face more visible. That will give the email and brand more of a human element. If the text is important, then put it directly into the email, not on an image.
I hope these tips are helpful! I would love it, if you decide to implement any of my suggestions, if you could come back and share your updates with us. 🙂
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