Use Email Newsletters to Engage with Your Audience

FearlessKitty · ‎04-18-2023

what is the criteria for "lease engaged". Is it the contact did not open in 3 months, 6 months, 1 year or ??? Thanks you

William_A · ‎04-19-2023

Hello @FearlessKitty ,

Engagement levels are unique to your account and recalculated each week based on the number of emails you’ve sent, which contacts you’ve targeted for each mailing, your email open rate, and your email click rate. For more info on how engagement metrics and segmenting work, as well as insight on what you can do to re-engage the least engaged, I'd recommend going through this article.

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William A
Community & Social Media Support

View solution in original post

William_A · ‎04-19-2023

Hello @FearlessKitty ,

Engagement levels are unique to your account and recalculated each week based on the number of emails you’ve sent, which contacts you’ve targeted for each mailing, your email open rate, and your email click rate. For more info on how engagement metrics and segmenting work, as well as insight on what you can do to re-engage the least engaged, I'd recommend going through this article.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

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