Help Needed: Outgoing Emails Going to Junk Folder

[ChristnaS]

Hi Community,

I've noticed that some of my outgoing emails are landing in the junk folders of a few coworkers. I’ve checked with others, and they’re not experiencing this issue. Can anyone assist me in resolving this? Thanks!

[William_A · Accepted solution]

Hello @ChristnaS ,

Here are some general best practices for deliverability. Deliverability can have a lot of variables, from elements on our side, on your side, on the recipient's side, and in their email system company's side. It's also a generally good idea to set up self-authentication since you're sending using an address with your own, unique domain. With all the delivery gatekeeping and anti-spam/malware safeguards in place, it's necessary for businesses using an ESP to have this in place.

If you'd like to learn more about safelisting, and what it entails:

• Safelisting domains in a security system
• Safelisting email addresses in an email client or security system

If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Deliverability agents.

See also:

Email Authentication FAQ

[William_A · Accepted solution]

Hello @ChristnaS ,

Here are some general best practices for deliverability. Deliverability can have a lot of variables, from elements on our side, on your side, on the recipient's side, and in their email system company's side. It's also a generally good idea to set up self-authentication since you're sending using an address with your own, unique domain. With all the delivery gatekeeping and anti-spam/malware safeguards in place, it's necessary for businesses using an ESP to have this in place.

If you'd like to learn more about safelisting, and what it entails:

• Safelisting domains in a security system
• Safelisting email addresses in an email client or security system

If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Deliverability agents.

See also:

Email Authentication FAQ

[DavidFischerSolutionsForGrowth · Accepted solution]

Hi @ChristnaS ,

Our team at Solutions for Growth would like to briefly add onto William_A’s answer provided. Just to confirm and as he mentions, self-authenticating your emails is the biggest step to help prevent your emails from being marked as spam. However, we have a few other best practices to follow that will hopefully reduce the possibility of your email ending up in spam.

Some of these tips include:

1. Use Short, Clear Subject Lines: Aim for concise subject lines that clearly convey the content of your email, ideally under 7 words.
2. Avoid Special Characters and Emojis: Steer clear of excessive punctuation and special characters in your subject lines, as these can trigger spam filters.
3. Limit Image Use: Balance text and images. Relying too heavily on images can negatively impact deliverability. Aim for a good text-to-image ratio.
4. Maintain a Clean Email List: Regularly clean your email list to remove inactive or invalid addresses. This helps improve engagement rates and reduces bounce rates.
5. Avoid Spammy Language: Refrain from using words and phrases commonly associated with spam (like “free,” “act now,” or “limited time”) in your subject lines and content.
6. Engage Your Audience: Encourage recipients to interact with your emails (e.g., click links or reply). High engagement signals to email providers that your content is valuable.

By following these best practices, you can significantly enhance your email deliverability and ensure your messages reach your audience effectively. If you have any further questions, feel free to get in touch!