Hello @user44139 ,
If these contacts' networks / security programs are using bots to scan for malware, or they're distribution lists / auto-forwarding to larger groups of people, then the numbers are going to be skewed regardless.
To be frank, the reporting info for these contacts simply won't be viable ever. If you're wanting to keep them separate for the sake for your reporting, then I'd advise isolating these contacts to a new list meant for contacts that auto-forward or use bot security checks, and send separate email copies to that list. That way your main emails to your direct, human contacts will have more accurate reporting.
If you'd like the step-by-step process of what I'm describing:
- Identify the contacts that are causing these bloated open and click statistics. Consider tagging them for quick referral when you identify them, as this can quicken the list creation.
- Create a new list, call it something obvious like "Suspected Bot / Auto-Forward Contacts," then add the suspected contacts to that list. If you need to be particularly granular with the list memberships, then I'd advise instead making "suspected..." copies of each of your lists, and applying these suspected contacts to the applicable copied lists.
- Consider making a note in the suspect contacts of what lists they were previously on, or use the tags mentioned earlier, in case you decide later you don't like this setup and want to put the suspect contacts back into the main lists.
- Once the suspect contacts are on the suspect list(s), remove them from the normal list(s) they're on.
- From here on, you'll need to send two versions of the emails you'd normally be sending to these lists - one for the seemingly normal contacts, and a copy that you send to the suspect lists.
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William A
Community & Social Media Support