I manage email campaigns for many different clients, and just this week I have started to notice a pattern - dozens of individual email recipients are each opening my email campaigns hundreds of times. I know that forwards can cause artificially inflated open numbers, but I'm seeing 100-200 logged opens. More interestingly, they seem to be clustered within certain email domains - in a campaign I reviewed today, the top 5 openers each opened the email between 150 and 200 times, and all 5 work for the same company and have the same email domain. The 6th and 7th most prolific openers have 150-160 opens each, and they both work for the same company. The 8-10 highest openers have 80-90 opens each, and they too all work for the same company. Does anybody have any insight into what might be causing this, and how I can weed these artificially inflated numbers out?
Solved! Go to Solution.
Hello @user44139 ,
If these contacts' networks / security programs are using bots to scan for malware, or they're distribution lists / auto-forwarding to larger groups of people, then the numbers are going to be skewed regardless.
To be frank, the reporting info for these contacts simply won't be viable ever. If you're wanting to keep them separate for the sake for your reporting, then I'd advise isolating these contacts to a new list meant for contacts that auto-forward or use bot security checks, and send separate email copies to that list. That way your main emails to your direct, human contacts will have more accurate reporting.
If you'd like the step-by-step process of what I'm describing:
Hello @user44139 ,
If these contacts' networks / security programs are using bots to scan for malware, or they're distribution lists / auto-forwarding to larger groups of people, then the numbers are going to be skewed regardless.
To be frank, the reporting info for these contacts simply won't be viable ever. If you're wanting to keep them separate for the sake for your reporting, then I'd advise isolating these contacts to a new list meant for contacts that auto-forward or use bot security checks, and send separate email copies to that list. That way your main emails to your direct, human contacts will have more accurate reporting.
If you'd like the step-by-step process of what I'm describing:
We had a similar issue with inflated numbers of click throughs on an email that went out on March 15 at 10:51 am. There were hundreds of click throughs to several links in the email (including Constant Contact's legal page) with the same time stamp at 10:53 am. Email addresses went to many different domains. We usually get no more than a 5% click rate and this one was at 37%.
Thanks,
Joe
We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.
Start HereFeatured Article
Using Sections while designing your marketing email not only increases your own efficiency but helps you to deliver a more friendly, organized message. Check out some of the key benefits of using sections in email.
See ArticleFeatured Thread
If you listen to music while you work, share your playlist below so we can be inspired and maybe find some new music!
View threadFeatured Article
Check out all the great articles, discussions, and events for the month of August!
See Article