This FAQ is your go-to guide for sprucing up your email footer—because even the bottom of your email deserves to shine. Whether you're here to meet legal requirements or to add a bit of flair to your branding, we’ve got you covered! For a full overview of customizing your email’s footer, make sure to check out this article, also available in accounts via the Help tab in the top navigation bar. The article provides step-by-step and visual guidance, as well as a video tutorial.
The Basics
Let’s tackle the “legalease” stuff first. Your email footer isn’t just decorative—it’s where all the legally required elements hang out, keeping your emails compliant and your peace of mind intact. These elements are:
- Your organization’s name and physical address
- An Unsubscribe link
- A link to our Privacy Policy
We automatically include the required elements for the unique unsubscribe link and our own privacy policy, so you’ll only want to confirm the physical address (or PO Box, if applicable) corresponds to the organization you’re sending the email on behalf of.
Give your email footer a pedicure. Consider adding optional elements like:
The Update Profile form allows your contacts to manage their membership to the lists you select to be visible to them. This provides your contacts with more control over which communications they receive, and provides a valuable alternative to them wholly unsubscribing from you. Any lists you make visible for the Update Profile form will appear as an alternative on the Unsubscribe confirmation page, if your contacts click the unsubscribe link.
While providing your own privacy policy isn’t necessary as a default of using our system, depending on how you use your contacts’ data, and your local laws and regulations, you may need to include this element. At the very least, it provides enhanced credibility to your overall communications.
Now that we’ve bored you and covered our bases with the legal stuff, we can move on to the more fun elements: making the footer your own! Customization of the footer includes formatting the text in the footer itself, choosing your preferred font, color, size, and other elements. This way, you can make the formatting of even these required elements more in line with your organization’s branding, and the overall look of the email.
Since the text elements of the footer are Compliance-related layouts, these cannot be copied or deleted, even if you drag them into the main body of your email.
Did you know you can include coded compliance elements, such as the Unsubscribe and Update Profile links, in the body of your email?
Click here for our main article on using variable tags.
You'll insert a link, and simply type/paste the corresponding tag (including brackets) as the "URL." For example, your Update Profile form could be linked to a bit of text like "Update List Preferences," with this tag as the URL: [[updateLink]] .
Keep in mind that since this is a Compliance element, it will be coded specifically to the contact being directly sent the email. Like with unsubscribe and update profile footer links, if the email is forwarded by your contact to other email addresses, it will still be coded to your original contact's email address and contact ID.
See also:
Insert, style, or remove text links in an email
Expanded Formatting
Email footers now have formatting options via the section editor. Footers can have blocks added to them, which means you can include an image block for your logo! It also means the footer can be dragged into the main body of the email, which will allow it to adopt the pre-set formatting of your email’s Design tab defaults.
Footers have also gained additional formatting options! Just as you could with the email's body, you can now push out or in the margins of your email, add borders for highlighting, and customize both the inner and outer background. No more plain text on white backgrounds! Since the footer functions similarly to standard blocks (text, image, etc.), it means you can create columns, as well as insert blocks between the two portions of the footer.
The Constant Contact Logo
Love the Constant Contact logo but wish it matched your vibe? You can pick a style that fits seamlessly—or, if you’re a paid customer, reach out to us to skip the logo altogether. Flexibility is the name of the game!
If you have a paid account and wish to remove our logo from the footer, you can request through our support teams to have it removed. You can make this request through any of our available support channels - phone, chat, social media (direct/private messages only), by emailing us at social_support(at)constantcontact(dot)com, or posting the request in our Community’s Questions & Discussions board.
If you have any additional questions regarding the formatting functions described in this FAQ, be sure to check out our main Knowledge Base article on customizing footers, or feel free to create a post on our Questions & Discussions board. If you have feedback about the footer and the available customization options, you’re welcome to make a post or search in our Product Ideas board.
