Got a 'How do I' question? Join our live 'Ask a Trainer' session happening 11 am to 4 pm EST for instant help and pro tips!

Open plus not open totals don't add up to total sent

LornaWright
Rookie
0 Votes

I'm using the Contact "create segment" page to find my least engaged contacts, but I'm confused because the numbers are not making sense to me. When I query who has received an email in the past year, the total returned is 5,270. When I query who has received an email in the past year and opened an email in the past year, the total is 4,172 When I query to has received an email in the past year and has not opened an email in the past year, the total is 714. Should total opened plus total not opened equal the number who received an email? Here, the total who have opened plus the total how have not opened is 4,886. These leaves 384 contacts who are reported as having received an email but are not in their the opened or not opened segment! Can anyone explain this to me? Any help in this will be greatly appreciated!

1 REPLY 1
William_A
Administrator
0 Votes

Hello @LornaWright ,

 

Have any of the contacts included in the sent total been deleted from your account since sending to them? Have you used any functionalities like Quicksend to send an email to a contact after the email was initially sent?

 

I'd advise calling our general support so they can go over the reporting directly with you, and find any specific example contacts that aren't showing up between the total-send and open+DNO total. Or to see if our Tier 2 support team can run anything to try and identify the exact source of the discrepancy. 


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
  • Avatar

    Featured Article

    The Power of Direct Subscriber Feedback: Measuring Customer Satisfaction

    Today, understanding customer satisfaction is crucial. How can you know if customers are happy with your products or services?

    See Article
  • Avatar

    Featured Thread

    The Unintentional Humor of Spam Emails

    Have you ever wondered who or what is on the other side of a spam email? Take 10 minutes out of your day and watch this lighthearted video!

    View thread
  • Avatar

    Featured Thread

    How to Create Images of Multi-Page PDFs

    Discover the process of transforming PDFs with multiple pages into image files directly on Constant Contact.

    See Article
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
JAN 30
Chart Your Course to Capture Leads and Own Your Contacts
2PM - 3PM EST