Opening of campaign not showing in reporting

[sportintern]

Hello there,

I reached out to a customer to ask if they were receiving my emails because in the reporting or engagement under his profile it shows that he receives my campaigns but there are no opens. When I asked if he was receiving and reading, he said he was. Is there a reason why his opens are not showing in the reporting?

Thank you

AB

[William_A · Accepted solution]

Hello @sportintern ,

Opens are tracked through a 1x1 pixel transparent image automatically included in all emails. If they're using an email program that blocks images unless explicitly allowed to show may be resulting in them opening the emails, but that opening not actually being reflected in the reporting. Similarly, if they use an app or other program that doesn't allow image downloads to register when the email is viewed, it may not result in an open track.

See also:

Email Reporting Overview

Email Open Reports

Improving Open Rates