Question regarding "Opens"

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TuckerHall
Rookie
0 Votes

Hello,

 

I was curious about the process behind some of the metrics for sent emails. Does an "open" refer only to a human opening the message, or do automated tools such as spam checkers that pre-screen messages count towards "open" stats? On a related note, does a previewed message count towards the open rate? I know not every email service has the same preview functionality so would it differ by platform between, say, Outlook and Gmail?

 

Thank you so much for your time and help!

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William_A
Administrator

Hello @TuckerHall ,

 

Open are tracked by the downloading/showing of a 1x1 pixel invisible image that's automatically included in the email. Some security systems may "download" this image to check it for anti-malware, and thus it will result in an open track. Previews / Test Sends do not count since they do not have this image included.

 

For more info on how opens are tracked


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

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1 REPLY 1
William_A
Administrator

Hello @TuckerHall ,

 

Open are tracked by the downloading/showing of a 1x1 pixel invisible image that's automatically included in the email. Some security systems may "download" this image to check it for anti-malware, and thus it will result in an open track. Previews / Test Sends do not count since they do not have this image included.

 

For more info on how opens are tracked


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
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