Got a 'How do I' question? Join 'Ask a Trainer' Monday to Friday, 11am to 4pm ET for instant help and pro tips!

Subject Line

SOLVED
Go to solution
SarahL08
Campaign Contributor
0 Votes

I don't like how our address is showing in our pre-header subject line. How do I avoid this?

1 ACCEPTED SOLUTION
William_A
Administrator

Ah, if that's what's showing then it's indicating that there's not enough regular text material in the email. How most email programs work (and some have individual settings that can change this functionality) is that they'll first display your From Name. Then, they'll display your subject line, then your preheader, then they'll start with text in the email. This could be alt text from your image, or actual text within your email.

 

In your particular situation, this is occurring since the majority of your email is a clickable image, meaning the only text really left after the subject line is just the generic text of the footer. To avoid this situation you'd either want a longer subject line / preheader, some relevant alt text associated with your image, or some text in your email that isn't part of the images.

 

See also:

Avoiding image-only emails


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

View solution in original post

4 REPLIES 4
William_A
Administrator
0 Votes

Hello @SarahL08 ,

 

I test sent your email to my address, and I'm not sure I understand the question. When I received your test email, it showed the From Name you have listed in your email's header settings. I also apologize if you received a test version of the email, I accidentally sent it to you before I replaced the address with my own for the test.

 

Is your issue the ccsend rewrite of your address? Or is it that your email program's settings are showing your email address, rather than your from name? 


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
SarahL08
Campaign Contributor

Hi William_A,

 

Thanks for looking into this! I included a photo of what bothers me.

 

Thank you!

William_A
Administrator

Ah, if that's what's showing then it's indicating that there's not enough regular text material in the email. How most email programs work (and some have individual settings that can change this functionality) is that they'll first display your From Name. Then, they'll display your subject line, then your preheader, then they'll start with text in the email. This could be alt text from your image, or actual text within your email.

 

In your particular situation, this is occurring since the majority of your email is a clickable image, meaning the only text really left after the subject line is just the generic text of the footer. To avoid this situation you'd either want a longer subject line / preheader, some relevant alt text associated with your image, or some text in your email that isn't part of the images.

 

See also:

Avoiding image-only emails


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
SarahL08
Campaign Contributor

Thank you! This is very helpful.

  • Avatar

    Featured Article

    Use Sections to Build Email Campaigns Faster and Improve Engagement Rates

    Using Sections while designing your marketing email not only increases your own efficiency but helps you to deliver a more friendly, organized message. Check out some of the key benefits of using sections in email.

    See Article
  • Avatar

    Featured Thread

    Casual Conversations: What's your go-to playlist?

    If you listen to music while you work, share your playlist below so we can be inspired and maybe find some new music!

    View thread
  • Avatar

    Featured Thread

    Ready, Set, Send Reflections

    The Ready, Set, Send Challenge has finished! Let's reflect on the wins and accomplishments over the last six weeks.

    Join challenge
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
DEC 12
Ask Us Anything: Your Digital Marketing Questions Answered
2PM - 3PM EST