Solved: Understanding opens - Constant Contact Community

WilliamK568 · ‎01-24-2022

I have a large difference between "unique opens" and "all opens." The last campaign it was almost double. I cannot believe that many people opened the email multiple times. Can this be explained by someone forwarding the email and then the forwardee opens it?

William_A · ‎01-24-2022

Hello @WilliamK568 ,

This can be based on a number of factors. Contacts that predominantly use iPhone mail apps and similar iOS apps that will just auto-track those elements, contacts that forward their emails, and contacts whose domains / security programs "open" the emails and "click" all the links inside prior to delivery are all situations that could end up providing false-positives for unique opens versus all opens.

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William A
Community & Social Media Support

View solution in original post

William_A · ‎01-24-2022

Hello @WilliamK568 ,

This can be based on a number of factors. Contacts that predominantly use iPhone mail apps and similar iOS apps that will just auto-track those elements, contacts that forward their emails, and contacts whose domains / security programs "open" the emails and "click" all the links inside prior to delivery are all situations that could end up providing false-positives for unique opens versus all opens.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

Understanding opens

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