Understanding opens

SOLVED
Go to solution
WilliamK568
Rookie
0 Votes

I have a large difference between "unique opens" and "all opens."  The last campaign it was almost double.  I cannot believe that many people opened the email multiple times.  Can this be explained by someone forwarding the email and then the forwardee opens it?

1 ACCEPTED SOLUTION
William_A
Administrator
0 Votes

Hello @WilliamK568 ,

 

This can be based on a number of factors. Contacts that predominantly use iPhone mail apps and similar iOS apps that will just auto-track those elements, contacts that forward their emails, and contacts whose domains / security programs "open" the emails and "click" all the links inside prior to delivery are all situations that could end up providing false-positives for unique opens versus all opens.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

View solution in original post

1 REPLY 1
William_A
Administrator
0 Votes

Hello @WilliamK568 ,

 

This can be based on a number of factors. Contacts that predominantly use iPhone mail apps and similar iOS apps that will just auto-track those elements, contacts that forward their emails, and contacts whose domains / security programs "open" the emails and "click" all the links inside prior to delivery are all situations that could end up providing false-positives for unique opens versus all opens.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
Aug 07
Constant Contact Community Walkthrough and Demo
2:00 PM - 3:00 PM EST
Jul 25
Webinar: Master Your Digital Marketing Metrics
2:00 PM - 3:00 PM EST