Using enable segmentation in an email

[KatieW665]

Hi - is it a must to click enable segmentation on all emails with a link?

[William_A · Accepted solution]

Hello @KatieW665 ,

Click segmentation is for the purpose of assigning contacts to a particular list they may not already be a part of, when they click a specific link in an email. It's typically used as an "I'm interested" prompt to receive future mailings regarding the topic of the link.

For more info regarding click segmentation, I'd advise checking out our main article on the topic.