I've found that the shorter the survey, the higher the completion rate, so start with the most vital questions. You can always send a follow-up survey with more questions at a later date. One Question Surveys have a very high completion rate, but that may not work for your specific situation.
That said, a combo of both open-ended and yes/no questions seem to work best. "On a scale of" questions tend lead to murky/vague data.
Position the questions around their pain points rather than around your business. People love to talk about themselves.
Hope that helps!
Melanie Diehl Melanie & co Marketing Collective Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |  |
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Flexing some of my User Experience Design muscles, I concur with @MelanieDiehl that the most effective survey questions were those that were closed-ended. These questions give respondents a predetermined set of answer options, such as multiple-choice, rating scales, or yes/no questions. They are simple to answer and yield insightful data.
Another type of question that proved successful was Likert scale questions, which require respondents to rate their level of agreement or disagreement with a statement on a scale, usually ranging from strongly agree to strongly disagree. These types of questions are useful for measuring attitudes and opinions on a specific topic.
Additionally, incorporating demographic questions into a survey can provide valuable insights by allowing for data segmentation based on factors like age, gender, location, or occupation. This can help identify the preferences and needs of different user groups.
Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement. |  |
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I've found that the shorter the survey, the higher the completion rate, so start with the most vital questions. You can always send a follow-up survey with more questions at a later date. One Question Surveys have a very high completion rate, but that may not work for your specific situation.
That said, a combo of both open-ended and yes/no questions seem to work best. "On a scale of" questions tend lead to murky/vague data.
Position the questions around their pain points rather than around your business. People love to talk about themselves.
Hope that helps!
Melanie Diehl Melanie & co Marketing Collective Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. | |
|---|
Flexing some of my User Experience Design muscles, I concur with @MelanieDiehl that the most effective survey questions were those that were closed-ended. These questions give respondents a predetermined set of answer options, such as multiple-choice, rating scales, or yes/no questions. They are simple to answer and yield insightful data.
Another type of question that proved successful was Likert scale questions, which require respondents to rate their level of agreement or disagreement with a statement on a scale, usually ranging from strongly agree to strongly disagree. These types of questions are useful for measuring attitudes and opinions on a specific topic.
Additionally, incorporating demographic questions into a survey can provide valuable insights by allowing for data segmentation based on factors like age, gender, location, or occupation. This can help identify the preferences and needs of different user groups.
Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement. | |
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