What are some professional salutations to use for email?


I am looking to jazz up my salutations and really engage with my customers. What are some of the best email salutations to use that are professional and fun? 


I'd say this would vary depending on your business and industry. There are some good recommendations on Memorable Email Sign-Offs: A Beginner’s Guide.


Some Ideas for a Newsletter

  1. Hey there, [Newsletter Name] Fam!
  2. Greetings, [Newsletter Name] Squad!
  3. Hello, [Newsletter Name] Tribe!

If it's for a promotion or sale:

  1. Hey Savvy Shopper!
  2. Greetings, Discount Diva!
  3. What's kickin', Coupon King/Queen?

If it's for a donation request:

  1. Hey Generous Soul!
  2. Greetings, Philanthropy Partner!
  3. What's up, Kindhearted Contributor?
  4. Howdy, Donation Dynamo!


Exciting news! Announcing our latest offering, Campaign Builder. Create stunning email campaigns effortlessly and efficiently with our intuitive tool!

0 Votes

Chris laid out some good ones, but here's a few more (not tailored to any specific industry):


1. Exciting news for you, [Name]!

2. [Name], great to reach out to you!

3. Hi [Name], ready for some great news?

4. [Name], here's your sunshine for the day!

5. [Name], waving a virtual hello your way!


I think the important takeaway is that each one indicates you should use dynamic personalization to include the contact's name in the subject line. I feel like they wouldn't hit the same if they were impersonal. What do you think?

Looking to level up your email template designs? Share your email campaigns in Template Feedback & Inspiration and receive valuable advice from Constant Contact experts and industry peers!

Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here
How confident are you about the effectiveness of your current marketing strategy?

Top Choice: Not confident at all (62%)

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
Jun 05
Constant Contact Community Walkthrough and Demo
2PM - 3:00 PM EST