What are some social media posting tips?

[Abigail_S]

Social media keeps us connected, allows us to market at our fingertips, and allows us to engage with customers directly. Many customers who are just starting out or in need of expanding their audience want to utilize social media more in their marketing strategy. So what are some tips to keep in mind when posting on social media? Well, you want to choose which social media platforms work best for your business. As you develop your social media expertise, you may discover more about your audience or recognize opportunities on other platforms. Play around with what works best for your business and customers.

Curious on how to start? Check out this thread!

[Chris-S]

Know your audience; find out who you want to reach. Different places have different people with different interests. Make sure your content appeals to them. Be consistent; Post regularly so your followers stay interested. Whether you post daily, weekly, or biweekly, consistency helps people remember your brand. Focus on quality; make sure your content is valuable to your audience. This means creating interesting articles, fun videos, or cool images that match your brand’s style.

[ACTIVATE]

One of the keys to social media success is to think about it in some ways like showing "what is behind the curtain".

For creative businesses this is an easy step: show work in progress, show your process, let them see in a natural and authentic way what goes on to make your product or service. For non-creative businesses, you can still do this by featuring updates and fun tidbits about what is going on in the day or life of your team members, ie: a fun picture of a group eating together or a quarterly meeting with high fives, etc.  

People look at social media with the intent and desire to see something fun and authentic in small bite-sized bites. So resist the urge to use Social Media to repeatedly promote your business, but rather think of it as a special environment where you can be *less* business focused and more relatable.