An email marketing campaign can be as simple as a single, carefully crafted, and well-timed email or it can be a meticulously planned series of emails, depending on your organization’s needs. But what makes a good email marketing campaign? Let’s discuss!
When you’re sending an email, it needs to make an impression! Each email in your campaign needs a couple of key elements:
An email series works best when you give a little information, and then tease a little more so that your contacts are eagerly awaiting your next email. Each email in your series should still follow the tips above, but the overall series should have:
There’s lots to chew on here, but we’d love to hear from you! How are you planning email campaigns that work for you? Have you had to course correct to see better engagement? Let us know what you did!
Be sure to check out the Authentic and Timely Communication episode of our Be A Marketer podcast too!
Emojis 😎 can add a personal touch to your message; these tiny symbols can pack a punch 👊 of personality, color, and emotion into your messages. Which is more attention-grabbing—a subject line that reads “Check Out Our Newest Gadgets!” Or “Unleash the Possibilities! 🚀✨"?
An emoji explosion might overwhelm your readers or come off as unprofessional, so be responsible with them. Use them only where they value or match your message’s tone. Remember, as Uncle Ben told his nephew Peter Parker...
Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement. |
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Welcome emails are a quick way to say "thank you" for new sign-ups and make a good impression. They don't need to be long. A simple thank you message, information on how to reach them, and links to your social channels and website. If you choose to do so, add something extra like a coupon or a downloadable file that's only available to sign-ups.
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