What is a good open rate for emails?

SOLVED
Go to solution
ChristianN559
Marketing Expert

I am trying to evaluate the effectiveness of my newsletters and email marketing campaigns in general. What is a good open rate for my campaigns? And is open rate the right way to measure the effectiveness of my campaign?

1 ACCEPTED SOLUTION
MelanieDiehl
Community Coach

Hi @ChristianN559 ,

Open rates will vary across industries. According to a study released by Constant Contact in March 2024, the average open rate across all industries is around 37.7% 

 

In this article, you can drill down to your industry to see how you stack up.

 

That said, open rates are only one metric we monitor for campaign effectiveness. Click-thru rates are going to tell a much better story (this data is also available in the article too). 

 

So it's a one-two punch: get subscribers to OPEN the email, then compel them to take action by CLICKING on a link. 

Of course, you'll want to monitor the results on the back end: did they convert after clicking through? 🤜🏻🤛🏻

 

Hope this helps!



Melanie Diehl

Melanie & co Marketing Collective


Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.

View solution in original post

4 REPLIES 4
Chris-S
Administrator

Excellent question. @DavidFischerSolutionsForGrowth@MelanieDiehl do you have any insights to offer here? 😊



Exciting news! Announcing our latest offering, Campaign Builder. Create stunning email campaigns effortlessly and efficiently with our intuitive tool!



MelanieDiehl
Community Coach

Hi @ChristianN559 ,

Open rates will vary across industries. According to a study released by Constant Contact in March 2024, the average open rate across all industries is around 37.7% 

 

In this article, you can drill down to your industry to see how you stack up.

 

That said, open rates are only one metric we monitor for campaign effectiveness. Click-thru rates are going to tell a much better story (this data is also available in the article too). 

 

So it's a one-two punch: get subscribers to OPEN the email, then compel them to take action by CLICKING on a link. 

Of course, you'll want to monitor the results on the back end: did they convert after clicking through? 🤜🏻🤛🏻

 

Hope this helps!



Melanie Diehl

Melanie & co Marketing Collective


Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.

ChristianN559
Marketing Expert

Thank you Melanie for the link with the various industry related open rates - perfect!

MelanieDiehl
Community Coach
0 Votes

You're welcome! 😊



Melanie Diehl

Melanie & co Marketing Collective


Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.

Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
Aug 07
Constant Contact Community Walkthrough and Demo
2:00 PM - 3:00 PM EST
Jul 25
Webinar: Master Your Digital Marketing Metrics
2:00 PM - 3:00 PM EST