What kind of posts get the most attention for nonprofits on social media?

[VanessaM7330]

Non-profit customers looking to grow their social media platforms want to know which posts will help them achieve their goals? What kind of posts get the most attention for nonprofits on social media?

[Chris-S]

I’m familiar with this! Particularly in the context of a nonprofit organization dedicated to facilitating animal adoption and rescue. Among the numerous posts shared on social media, the ones that consistently garnered attention were:

Narratives that vividly illustrate the impact of the organization’s unwavering commitment to animal welfare, effectively tugging at the heartstrings of our audience. For instance, when we shared adoption photos capturing the animals with their forever families, an overwhelming wave of support would invariably pour in from our community.

Visually captivating content, encompassing a diverse range of mediums such as photographs, infographics, and engaging videos. It’s a fact that visual content holds an unparalleled ability to captivate and engage audiences to a far greater extent than conventional text-based posts.

[ACTIVATE]

@VanessaM7330 I have to agree with @Chris-S. The simplicity of images and videos are the "secret sauce" so many marketing campaigns miss. People nowadays, mostly on mobile, only READ after they SCAN and they SCAN for images and video frames that give them a clue they will want to read...