Enter the Share Your Success Sweepstakes 2024 For the Chance to Win Great Prizes!

create a customer referral email

SOLVED
Go to solution
vanguarddfw
Rookie
0 Votes

i wanted to create a customer referral program where a current customer refers a customer. Promo design: Send email announcing the $50 free Starbucks gift card when they send a referral. When the referred customer signs up for our service the person who referred them will be sent a $50 gift card. What do you suggest

1 ACCEPTED SOLUTION
Nick_S
Administrator
0 Votes

Hi @vanguarddfw,

 

This is an interesting scenario. I don't think I have a perfect answer to resolve it, but hopefully this is still helpful.

 

The follow-up email (the one with the $50 gift card) would have to be sent manually once you confirm the referral is successful, because we don't have a means to track that (do you have a current process for tracking successful referrals?).

 

If you have the automation path builder feature in your plan, you could set up a new automation to trigger when someone is added to a list. In this case, the referring customer's contact would be added to the list (manually) and trigger the automated email with the gift card. We don't have a system to facilitate gift cards, so I'm not sure what you had in mind, if there is a link or image that would need to be generated. The other concern would be that (I'm assuming) a new image/link would have to be generated for each unique gift card.

 

If you don't have APB in your plan or do not want to upgrade, another workaround would be to create an email with the gift card information and send it to yourself. Once you confirm the referral, you can go to the referring customer contact under Contacts and send the same email using quicksend.



Content Manager

Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement.


View solution in original post

1 REPLY 1
Nick_S
Administrator
0 Votes

Hi @vanguarddfw,

 

This is an interesting scenario. I don't think I have a perfect answer to resolve it, but hopefully this is still helpful.

 

The follow-up email (the one with the $50 gift card) would have to be sent manually once you confirm the referral is successful, because we don't have a means to track that (do you have a current process for tracking successful referrals?).

 

If you have the automation path builder feature in your plan, you could set up a new automation to trigger when someone is added to a list. In this case, the referring customer's contact would be added to the list (manually) and trigger the automated email with the gift card. We don't have a system to facilitate gift cards, so I'm not sure what you had in mind, if there is a link or image that would need to be generated. The other concern would be that (I'm assuming) a new image/link would have to be generated for each unique gift card.

 

If you don't have APB in your plan or do not want to upgrade, another workaround would be to create an email with the gift card information and send it to yourself. Once you confirm the referral, you can go to the referring customer contact under Contacts and send the same email using quicksend.



Content Manager

Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement.


  • Avatar

    Featured Article

    Use Sections to Build Email Campaigns Faster and Improve Engagement Rates

    Using Sections while designing your marketing email not only increases your own efficiency but helps you to deliver a more friendly, organized message. Check out some of the key benefits of using sections in email.

    See Article
  • Avatar

    Featured Thread

    Casual Conversations: What's your go-to playlist?

    If you listen to music while you work, share your playlist below so we can be inspired and maybe find some new music!

    View thread
  • Avatar

    Featured Thread

    Share Your Success Sweepstakes

    Share a success story from the last year and be entered for a chance to win great prizes!

    Enter now!
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
DEC 12
Ask Us Anything: Your Digital Marketing Questions Answered
2PM - 3PM EST