sending an email only to those who have opened a previous email

[FrankM563]

Hi There: I wanted to send updated information related to a previous campaign I'd done, but I only wanted to send it to those who had opened the previous message. Is there a way for me to send a message only to those who opened my previous message? Thanks in advance. Frank

[Caitlin_M · Accepted solution]

Hi @FrankM563. This can be done by creating a segment and choosing the following criteria: Contact Activity > Opened > a specific email. You'll then choose the appropriate campaign and click Save and Preview. From there, you'll create the email and schedule to send to a segment.