What are the best marketing strategies for a restaurant if I don't want to spend money on traditional marketing such as newspapers and magazines.
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I am trying to evaluate the effectiveness of my newsletters and email marketing campaigns in general. What is a good open rate for my campaigns? And is open rate the right way to measure the effectiveness of my campaign?
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At what point do I start annoying potential customers with my emails. In other words, what is the right cadence for sending emails. Are there any guidelines?
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I don't have an existing email list. But I noticed that there are sites out there where you can buy an email list. Is this a good strategy?
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