@LukeS602 in addition to the great advice @DavidFischerSolutionsForGrowth is set to provide, I want to mention one of my favorite features in Constant Contact.   It's a setting on your send screen called Automatic Resend to Non-Openers. You can check the box to activate it, then pick the future date and time to re-send the email to anyone who didn't open it the first time. You can even change the subject line or have it reflected that it's a re-send .. ie: "In case you missed it:...."   This alone has bolstered open rates drastically for so many users. Many times subscribers do want to hear from a brand but their inbox is so busy they miss it the first time. Since the feature doesn't ever bother those who opened it already, it's the best of both worlds. ... View more