When I view my downloaded contacts list, there is a column called "Email Status" that has the following values: Unsubscribed, Active, Awaiting Confirmation, No Permissions Set, and a section that has no value at all.
I understand Unsubscribed and Active, and somewhat Awaiting Confirmation but what do "No Permissions Set" and the empty values mean and do they affect deliverability or any other metrics on my sends? I want to understand this as I work to improve our deliverability.
Thanks,
Ed
... View more