Community Coach Insights: Leveraging Shopify in your marketing

ACTIVATE
Community Coach

Welcome to the Community Coach Insights series, where our esteemed Constant Contact Community Coaches share their expertise to empower your marketing endeavors. In this series, we delve into the diverse array of tools and strategies available through Constant Contact integrations, curated by our seasoned Coaches with decades of experience. Join us as we explore the power of video marketing, visual design, and e-commerce strategies, all enhanced by seamless integrations, to help you achieve your marketing goals with confidence.

 

Aaron Wesley Means is one of our brilliant Community Coaches. Aaron is a communication specialist, internet marketer, and CEO of ACTIVATE Business Solutions based near Asheville, NC serving Nationwide. He has a B.A. in Communication from Arizona State University. ACTIVATE is a 4-time award winner, including "Constant Contact Solution Provider of the Year" in the SE. ACTIVATE has been a leading Constant Contact partner for 12+ years, has trained thousands of businesses through seminars, webinars, and conferences, while delivering a full suite of custom marketing services and solutions for business and organizations of all shapes and sizes.

 

The Constant Contact Shopify integration is designed to help make your email marketing even easier! Segmented contact lists, drag-and-drop email content, sales reporting, and automated abandoned cart reminder emails are just some of the incredible features you can take advantage of. 

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The integration provides automatically synchronized data as well as ready to use marketing widgets to leverage your Shopify store in your marketing.  Connect your store once and let the magic happen!

 

Some of the highlights of this integration include automatically segmented lists, drag-and-drop email content, sales reporting and tactical sales emails like automated abandoned cart emails. Let’s take a closer look:

 

Segmented contact lists

Constant Contact automatically imports your Shopify contacts into your Constant Contact account and places them into segmented lists, so you can target your customers based on their activity. Your contacts are even synced on a daily basis.

 

Drag-and-drop email content

The products and services in your Shopify store can be easily inserted into your emails through a Product action block, so that you can get your items in front of the right contacts. No extra design work or interim steps required - simply insert your product or service right into your email.

 

Sales reporting

Reporting shows you the sales generated by the Shopify product blocks in your emails compared to your overall Shopify sales so that you get an idea of how your emails are having an impact.

 

Automated abandoned cart reminder emails

Recover lost revenue from customers who begin placing an order but never complete the purchase with an automated email reminder. You’ll even be able to see how much revenue is generated from the reminders.

 

Automate your communication, create custom segments, effortlessly promote your products and services in your emails, and much more with the Shopify-Constant Contact integration.

 

We hope you've found this installment of Community Coach Insights valuable, offering actionable strategies to elevate your marketing efforts. Stay tuned for more insights from our Coaches as they continue to explore innovative ways to leverage Constant Contact and its integrations. Remember, your success is our priority, and with the guidance of our Coaches, you're well-equipped to navigate the ever-evolving landscape of digital marketing. Until next time, happy marketing!

 

2 Comments
Chris-S
Administrator

Thanks for sharing @ACTIVATE👍

Caitlin_M
Administrator

The abandoned cart reminders are so useful. I received one the other day from a store and I ended up going back to my cart and bought what I had wanted...er, needed. I did not need a new shirt. But hey, the email was effective!

 

I recommend adding the Shopify integration into accounts. You might have a customer like me come back and complete their purchase.

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