Community Blog - Page 3

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It's the start of summer over here in Waltham which means it's time to jump into the pool and turn on the grill. We cooked up some fresh new updates during the month of June for you to enjoy. Go grab a glass of lemonade and read on.

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Updated July 30th, 2019

 

You may have heard that today’s consumers expect timely and relevant information from the businesses they choose to hear from. Segmentation is the first step toward sending that targeted, relevant content that gets results for your business.

 

We recently hosted a webinar where we discussed segmentation and how you can use this tool, along with others in your Constant Contact account, to be sure you are sending the right message to your contacts. Other highlights included:

  • Basic strategies to segment your email list
  • How to get your subscribers to self-segment
  • How to use existing data & tools to send relevant information

 

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

 

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We as email marketers tend to define spam as “unsolicited” or “unrequested” mail.  While this is technically correct, it goes a bit beyond that. The truth is, spam is in the eye of the beholder.  These days, people tend to consider any mail they don’t want as spam, whether they asked for it or not. As senders, we need to understand this and make sure we are mailing to interested and engaged contacts.

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"May" we introduce you to some new product updates? We released a lot of cool features last month (Google Ads! Landing pages!) and we're excited to talk about them. Read on to find out more.

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RUPES USA, INC. was a 2018 All Star winner and we were happy to catch up with them and learn a bit about them and how their email marketing has impacted their business.

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We've planted a few new updates into our product over the past two months. We already posted about our brand new Facebook and Instagram ad feature but we have so much more to share with you. Read on and see what else is new in your Constant Contact account.

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19-0260-CLM-CTCT-Community-Sweepstakes_spring-refresh-logotype-600x200px.pngIt is that time of year again! The sun is shining, flowers are blooming, and it's time to refresh your email template! Share your Third Generation Editor-made template and enter to win some great prizes, including a free year of Constant Contact!

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Join us on Thursday, May 23rd from 2:00pm to 3:00pm ET for a free webinar where we'll discuss setting your business up for success by using online marketing.

 

The idea of getting your business online can often feel scary and even confusing. With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved small business owners. Don’t worry, once you understand how it all works together you can stop wasting time and focus on the things that actually benefit your business.

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Did you know you can import and delete images in your account through the Constant Contact Mobile App? You can! Learn more and let us know if you have any questions. 

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Learn more on our Blog about how to get new and repeat business with Email Automation!

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Whether you work for a business or non-profit, you might have considered incorporating social media into your marketing plan. Social media is everywhere and there's never been a better time to start.  We're so excited to introduce our new Facebook and Instagram Ad feature, now available in your Constant Contact account.

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Back in February of this year, the Stevie Awards were held in Las Vegas. The Stevie Award is a recognition presented by the American Business Awards for excellence in customer service (our team has won a few ourselves). Constant Contact won in all three categories that we were entered in and one of those winners was Barbara Frye, who won Gold for Front-Line Customer Service Professional of the Year. Barbara is a Process Improvement Analyst and heads our Close the Feedback Loop program. Have you filled out a product survey and left comments? Chances are that Barbara has probably read them!

 

I was lucky enough to be able to sit down with her and find out more about what she does and how important your voice and feedback is to her.

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Updated May 3rd, 2019

 

Whether you are writing a welcome email, event invitation, promotion, or an automated series, it can feel daunting to sit down and write your next email. You have a limited amount of time where you need to figure out what to write and how to write it so it drives results for your business. After all, your emails need to build relationships, inspire people, and encourage them to take action.

 

Last week, we had a webinar where we shared email writing tips that allows you to save time and make your emails more effective. Some highlights from the webinar included:

 

  • How to figure out what to write when you’re not sure
  • A simple formula to write your email
  • Tips for writing great emails

 

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

 

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Updated April 5th, 2019

 

As a small business, social media is overwhelming and often feels like you’re just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results - all with a limited amount of time and resources.

 

Last week, we had a fantastic webinar with Patrick Gillooly, Director of Social Media for Constant Contact, where we discussed integrating social media into your business strategy. Some highlights from the webinar:

 

  • How to choose the right social networks for your business
  • The 15-minute social media plan
  • Getting started in the pay-to-play world of social media

 

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

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There is still plenty of time left in March for you to optimize your marketing efforts! Check out the infographic on the Constant Contact Blog and let us know if we can assist you with anything!

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There are many ways to automate your email marketing. The Automated Email series allows you send more targeted emails based on what actions people take when interacting with your emails. Learn more on our Knowledge Base and let us know if you have any questions! 

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The holidays have come and gone. For many seasonal businesses, this means the rush of shoppers has decreased as well. Instead of turning off the lights and waiting for spring, make your email marketing work for you during the offseason. Read on to find out how!

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Updated March 2019:

Don't feel like you're "artistic"? Don't let that hold you back from easily creating great visual images to include in your email campaigns!

 

Last week, we had an engaging webinar with award-winning designer and online educator Pamela Wilson and discovered:

 

  • Three simple ways to make searching for images fast (and efficient)
  • Three "Design Laws" that make your visuals look polished
  • How to use the Constant Contact built-in image editing tools to add high-impact visuals that get your messages read

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed! 

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New year, new updates! From updates to our automation feature to the ability to add dynamic content into your campaign, we started off 2019 with a bang! Read on and see what else is new in your Constant Contact account.

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The start of the new year is the perfect time to determine the next move for your business and how to stand out from your competitors. It’s time to think about your email strategy for the year ahead so you can focus your energy and make the most out of your time.

 

Join us as we explore the top email marketing trends for small businesses in 2019 and simple ideas to incorporate them into your marketing strategy.

 

 

Here you'll find the questions asked by our attendees during the webinar. 

 

Interested in our free, future webinars? Sign up here to stay informed! 

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