Community Blog - Page 2

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The holidays are the biggest spending season of the year — are you prepared to claim your piece of the pie? With all of the holiday promotions out there, it can be difficult to get your audience's attention. 

 

We recently hosted a webinar where we discussed how to set up an online marketing strategy for your business to prepare for the busy holiday season. A few highlights from the webinar included:

  • How to prepare your marketing for the holidays
  • How to execute your holiday plan
  • How to prepare for ongoing success after the holidays

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

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It finally feels like fall here in Massachusetts (if you can call low 70s "fall weather"). Did you see what's new in accounts during the month of September? No worries if you didn't. We're here to share all of it. Read on!

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You might be surprised to hear that almost half of small businesses don’t have a website.

If you’re wondering if your organization really needs a website, the answer is yes. Absolutely yes. Unless your business sells time machines and you are somehow visiting this decade from the distant past, yes you need a website.

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Do you ever feel the pressure of marketing your business online, but are always pressed for time? Or do you have no idea where to start with utilizing your Constant Contact account? If you answered yes to either of these problematic questions -- we have the solution! At Constant Contact, we are here to help and want to provide you with the right professional service to make you and your business successful.

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Litmus Live is coming up on October 9! Create a Constant Contact email and enter to win a ticket to the event. More details inside!

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Publishing your website can feel like a daunting task. Even with a template that takes care of the look and feel of your website, you still need to create the content for your pages. It’s easy once you know where to focus. You can publish your website quickly with just the essential pages you need to get yourself online. 

 

We recently hosted a webinar where we discussed the important pages you should be focusing on when publishing a website. A few highlights from the webinar included: 

  • The four questions your homepage must answer before you hit publish
  • The real purpose of your about page and how to create one your visitors want to read
  • How to make it easy for visitors to find and contact you
  • Tips for using images on these pages

 

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

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When creating a website with Constant Contact's Website Builder you also get greater integration with your Email Marketing account. Sync your contacts from one to the other and start communicating with your audience today! Learn more in our Knowledge and let us know if you have any questions! 

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Websites are a major touchpoint for customers when engaging with businesses. It represents the brand, offers products and supports, and drives engagement. If you do not have a website or are looking to update your current one, learn more about Constant Contact's Website Builder and get started today! 

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A lot of people believe that delivering an email is as simple as clicking “send” and waiting a couple seconds for it to go to the inbox (or maybe the junk folder if it looks like spam).  In reality, there are a lot of checks and balances that an email campaign needs to go through before it can be successfully delivered. Every part of your message, be it the footer, body, images, subject line, and so on can affect delivery.  One aspect that is often overlooked is the “from” email address. In this post, I’ll go over how using a free email address as the “from” address can affect your delivery.

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It's been a hot month here at Constant Contact and we're not just talking about the temperature. There were a bunch of product updates for July and we're excited to share some of them with you. Let's get to it!

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In the busy inbox, you have just a few milliseconds to convince someone to open your email. Beyond the relationship you’ve been building with your contacts, your subject line must capture their attention and entice them to open and read your email.

 

We recently hosted a webinar where we discussed how taking a few moments to create an enticing subject line can help to improve your open rate. A few highlights from the webinar included:

  • The basics of a good subject line
  • Trends for writing great subject lines
  • Tips for getting creative with your subject lines

 

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

 

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For many, the thought of creating Google Search ads can feel overwhelming. Maybe you’re not sure how they work and you don’t want to waste money trying to figure them out. But what if you could ease that sense of overwhelm by knowing how to create Google Search Ads that cost-effectively drive the right traffic to your website? 

 

We recently hosted a webinar where we discussed how to create Google Search Ads designed to grow your business. A few highlights from the webinar included: 

  • What Google Search Ads are and how they work 
  • How to create, maintain, and manage Google Search Ads 
  • Tips and strategies for getting great results

 

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

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It's the start of summer over here in Waltham which means it's time to jump into the pool and turn on the grill. We cooked up some fresh new updates during the month of June for you to enjoy. Go grab a glass of lemonade and read on.

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Updated July 30th, 2019

 

You may have heard that today’s consumers expect timely and relevant information from the businesses they choose to hear from. Segmentation is the first step toward sending that targeted, relevant content that gets results for your business.

 

We recently hosted a webinar where we discussed segmentation and how you can use this tool, along with others in your Constant Contact account, to be sure you are sending the right message to your contacts. Other highlights included:

  • Basic strategies to segment your email list
  • How to get your subscribers to self-segment
  • How to use existing data & tools to send relevant information

 

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

 

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We as email marketers tend to define spam as “unsolicited” or “unrequested” mail.  While this is technically correct, it goes a bit beyond that. The truth is, spam is in the eye of the beholder.  These days, people tend to consider any mail they don’t want as spam, whether they asked for it or not. As senders, we need to understand this and make sure we are mailing to interested and engaged contacts.

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"May" we introduce you to some new product updates? We released a lot of cool features last month (Google Ads! Landing pages!) and we're excited to talk about them. Read on to find out more.

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RUPES USA, INC. was a 2018 All Star winner and we were happy to catch up with them and learn a bit about them and how their email marketing has impacted their business.

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We've planted a few new updates into our product over the past two months. We already posted about our brand new Facebook and Instagram ad feature but we have so much more to share with you. Read on and see what else is new in your Constant Contact account.

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19-0260-CLM-CTCT-Community-Sweepstakes_spring-refresh-logotype-600x200px.pngIt is that time of year again! The sun is shining, flowers are blooming, and it's time to refresh your email template! Share your Third Generation Editor-made template and enter to win some great prizes, including a free year of Constant Contact!

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May 2019 Webinar.png

 

 

Join us on Thursday, May 23rd from 2:00pm to 3:00pm ET for a free webinar where we'll discuss setting your business up for success by using online marketing.

 

The idea of getting your business online can often feel scary and even confusing. With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved small business owners. Don’t worry, once you understand how it all works together you can stop wasting time and focus on the things that actually benefit your business.

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