How to Leverage Shopify in your Marketing

Include more fields in greeting tag

Why would you have all field options available for the Subject Line, and only three for the Greeting? This is unacceptable, as there is a very good reason for custom fields for this greeting purpose. Let me explain: email addresses are singular. However, when we send an email from Constant Contact, we would like to address it to the collective family or household. Why? Because our memberships (and I assume other CC clients) are by Household, not by email address! So, our custom field (Greeting Name) is "Gerry & Mary," or "Harris Family," for example.

2 Comments
Caitlin_M
Administrator
Status changed to: Acknowledged

Hi @kathrynl7. Thank you for the idea. We're updating the status of this idea to more accurately reflect its current status with our engineering team, and also made slight changes to the subject line for it to be more easily found. We can't guarantee a commitment to deliver on this feature request, but it should indicate some awareness that we have heard your feedback and could be taken under consideration for a future release. 

user364260
Rookie

We have a similar need, but focused on the preferred greeting of an individual. Some of our user base from non-US cultures have names that are either tough to pronounce or long, and some of these people have chosen simplified versions. Plus those with names like Jennifer who commonly go by Jenn. This means that we need the Greeting to allow the use of the preferred greeting field, but also use the standard contact fields as the first level fallback.

 

So if a Preferred Greeting exist, use that. If that field is blank then use the First Name (for example), and if that is also blank use the generic fallback text. This is the only way that we can make our communication feel personal to all of our user base without impacting the data integrity.

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