Creating banner

JamieH614
Rookie
0 Votes

I am working with a graphics person to design a branded banner and wanted to know what dimensions and resolution requirements you have to ensure it fits and looks good. Thank you

13 REPLIES 13
William_A
Administrator
0 Votes

Hello @JamieH614 ,

 

Generally speaking, as long as the banner isn't more than 1200px wide, you won't need to worry about compression affecting the quality. Email templates are generally 600px wide, however, they can go as low as 300px or up to 1200px, depending on the width you set for your sections. I would recommend also recommend taking a look at this article on preparing images for upload, as our system will automatically compress any uploaded images that are more than 1200px wide.

 

Some other important things to keep in mind:

  • There's a file size upload limit of 5MB, so if the banner is larger than that, it'll need to be reduced in size. See this article for more info on file types hosted in the Library, and other technical functions.
  • Mobile email apps will try to make an image fit within the mobile device's width, while still displaying the image as close to its original, metadata resolution / sizing. This means that on phones especially, banner images that are particularly short in height may become very thin / small compared to images with more equal dimensions. If you're wanting the banner to appear well on mobile apps, your designer will want to keep the height to width ratio from being too extreme. See this article for advice and guidance regarding mobile email displays and image sizing. 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
JuliaB388
Campaign Collaborator
0 Votes

How can I make the image skinnier? I want it to stretch across the width of the mage but not be as tall as it is? Thanks!

 

William_A
Administrator
0 Votes

Hello @JuliaB388 ,

 

The image would have either needed to be designed that skinny prior to upload, or you'd need to crop it to have less height compared to width.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
JuliaB388
Campaign Collaborator
0 Votes

I see what you are saying but even if i make the image very skinny, once i upload it i can only enlarge the image in order to make it stretch to the entire left and right side. because the image is simply too small when first inputted onto the page

JuliaB388
Campaign Collaborator
0 Votes

I was thinking that maybe if there is any way to upload a banner or input an image into a spacer so that it isn't as large? 

William_A
Administrator
0 Votes

Images are not stretched when they're inserted into emails, they maintain their height:width ratio. If you're wanting to make your banner skinnier, you either need to crop it or design it to be skinnier to begin with. 


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
JuliaB388
Campaign Collaborator
0 Votes

I don't mean that the image gets stretched but the only way for my image to cover all the blank space in the "image" box is to enlarge it. 

William_A
Administrator
0 Votes

Correct, that's how images have always worked. If you want less blank space, you need to fill it with something else - either by enlarging your image, or shrinking the margins so there's less open space around the image.

 

Generally speaking, if you're wanting an image to function as a banner, it would be designed that way to begin with, aka - a much larger width to a lesser height. If you don't have access to design a banner version of the image you're wanting, then your only remaining options would be to either crop the image's height, or enlarge it to fill the empty space.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
JuliaB388
Campaign Collaborator
0 Votes

Oh I see, how do i change the margins? 

William_A
Administrator
0 Votes

See the initially linked article for step-by-step and visual guidance on managing the email body's section widths, aka- their margins.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
William_A
Administrator
0 Votes

Just to be sure I'm covering bases, @JuliaB388 , I want to also mention that if you have padding turned on for the image, then it's not going to stretch all the way to the edges of your email's body regardless. For some examples of what I mean, see my screencaps below:

 

Banner style image with padding off

banner style image filled no padding.png

 

Banner style image with padding on

banner style image filled plus padding.png

 

Square image filling space with padding off

square image filled no padding.png

 

Square image filling space with padding on

square image filled plus padding.png

 

In each of those examples, I've enlarged the image as much as possible within the email's margins. As you'll see, when padding is turned on for the particular image, it results in empty space being included regardless of how much it's pulled to the edges. When padding is turn off, it'll go all the way to the very edge.

 

If you'd like additional insight on including images with emails, I'd recommend these articles from our Knowledge Base, as well as in-accounts via the Help tab at the top.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
JuliaB388
Campaign Collaborator
0 Votes

Perfect, thanks so much!

 

JuliaB388
Campaign Collaborator
0 Votes

Another question, i inputted an empty section and the added an inner border. I see the image on the side inside the inner border box (where you input the color/image) but i do not see it on the actual email page? 

  • Avatar

    Featured Article

    The Power of Direct Subscriber Feedback: Measuring Customer Satisfaction

    Today, understanding customer satisfaction is crucial. How can you know if customers are happy with your products or services?

    See Article
  • Avatar

    Featured Thread

    The Unintentional Humor of Spam Emails

    Have you ever wondered who or what is on the other side of a spam email? Take 10 minutes out of your day and watch this lighthearted video!

    View thread
  • Avatar

    Featured Thread

    How to Create Images of Multi-Page PDFs

    Discover the process of transforming PDFs with multiple pages into image files directly on Constant Contact.

    See Article
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
FEB 27
From Blank Page to Engaged: Marketing When You’re Not Sure What to Send
2PM - 3PM EST