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How do you personlise the subject line

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JavedA3
Campaign Contributor
0 Votes

Hi

 

how do you personlise the subject line eg

 

Subject : Debra , there is a great offer for you

1 ACCEPTED SOLUTION
Andrew_H
Employee

UPDATED: March 2018

 

GREAT NEWS! It is now possible to personalize your subject line with contact details. Click here to learn more.

 

The information below is out of date.

 

-----

Hello Javed,

 

Unfortunately there is no way to pull any contact details into the subject line of a email created with our template editor. Constant Contact strongly discourages adding a contact's first name in the subject line of your emails. Doing so may lead to an increase of spam complaints, as spammers are known for using personal data in the subject line of emails. 

 

However this is possible if you were to code your own HTML or XHTML code email. If you have a email created in HTML/XHTML you can add <Property name="Subscriber.FirstName"/>  to the subject line. Adding <Property name="Subscriber.FirstName"/> will pull the First name that is associated with the email address you are sending to.

Andrew H.

Tier 3 Support Specialist

View solution in original post

14 REPLIES 14
Andrew_H
Employee

UPDATED: March 2018

 

GREAT NEWS! It is now possible to personalize your subject line with contact details. Click here to learn more.

 

The information below is out of date.

 

-----

Hello Javed,

 

Unfortunately there is no way to pull any contact details into the subject line of a email created with our template editor. Constant Contact strongly discourages adding a contact's first name in the subject line of your emails. Doing so may lead to an increase of spam complaints, as spammers are known for using personal data in the subject line of emails. 

 

However this is possible if you were to code your own HTML or XHTML code email. If you have a email created in HTML/XHTML you can add <Property name="Subscriber.FirstName"/>  to the subject line. Adding <Property name="Subscriber.FirstName"/> will pull the First name that is associated with the email address you are sending to.

Andrew H.

Tier 3 Support Specialist
FrithjofP
Constant Contact Partner

I would love to decide that for myself. For some cases a personalized subject line would be much more effective but this is what I get from the page you linked to:

 

"The Classic Email Wizard is only available in Constant Contact accounts created before January 13, 2007. If your account was created after this date, you are using the New Email Wizard."

BriaS
Employee
0 Votes

Hi there, 

 

If you choose to do this, you'll want to located the Advanced Editor, as Classic Wizard has been disabled. You will click the Email tab, select 'Create', and scroll down to the left-hand margin, to where you see this button: 

 

want to use your own code.png

 

When you click that, depending on the code you are using, you'll select XHTML and paste in your code where provided and apply this code to personalize the subject line: <Property name="Subscriber.FirstName"/>

 

 

I hope that helps, 

Bria
Social Support and Community

That's really unfortunate. I've seen several studies recently that show that open-rates increase when the recipient's first name is in the subject line.

 

Example: https://blog.kissmetrics.com/your-next-email-subject-line/

 

I know ***COMPETITOR REMOVED BY MODERATOR***allows for this feature.

AmirN8
Rookie
0 Votes

This is great help - but when I tested this code to some internal people's email addresses, they all got the same name associated with our account (i.e. the owner of the account) rather than THEIR name. Did I do something wrong?

 

Thank you.

 

 

Hannah_M
Moderator
0 Votes

Hi @AmirN8

When you are sending a test the custom fields will always show your name as the account owner. The best way to test the field to make sure it's working is to try sending a live copy to a couple of addresses. 

 

Thanks!

Hannah M.
Community and Social Media Support

If you find my post helpful, and it answers your question, please mark it as an Accepted Solution

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AmirN6
Rookie
0 Votes

Hi - I also used <Property name="Subscriber.FirstName"/> and tested it to a list of lkive email addresses (not a test-send but a scheduled email send). All three emails showed my name in the subject-heading, as the Constant Contact account owner, rather than the contact/receiver's name.

 

Please advise if there is a more updated code to use in the subject field. Thank you.

Samantha_O
Employee
0 Votes

Hello @AmirN6

 

At this time this featured has been removed from Constant Contact, and will not work as intended with the code that was given previously.  

WoleF0
Rookie
0 Votes

Hello Andrew,

This is great help - I tested the CODE with a particular mailing list  however, they all got the same name associated with our account (i.e. the owner of the account) rather than their name. Kindly assist

 

Thank you.

Caitlin_M
Administrator
0 Votes

Hello @WoleF0. Unfortunately, this code is no longer usable in Constant Contact and will display incorrectly in the subject line. The ability to add a personalized greeting in the body of a custom code email is still possible by clicking on Personalization or by going into the HTML

 

personalization

--

Caitlin M.
Community Manager
AbbyT50
Rookie
0 Votes

Your article here, specifically in the webinar says using "you" or "first name" open rates increased by 20%, could you clarify the two different pieces of advice and which one to go with?? 

https://blogs.constantcontact.com/get-more-email-opens-with-great-subject-lines/

Screen Shot 2021-02-28 at 5.32.36 PM.png

AbbyT50
Rookie
0 Votes

Just saw update, disregard!

FrankF8656
Rookie
0 Votes

Yeah... this is a lame response from CC. Essentially, stating a not-true fact regarding email subject lines as login for a product deficiency. 

 

EVERY ConstantContact competitor offers this functionality. 

 

Frank

Evan_G
Employee
0 Votes

@FrankF8656,

 

I really apologize for any inconvenience. I wish that we had more information for you but at this time that feature is not available. Please let us know if you have additional questions.

 

Thanks!

 

Evan G.
Customer Engagement Specialist
If you find my post helpful, and it answers your question, please mark it as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

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