Solved: Open rate - Constant Contact Community

Bhm20-16 · ‎04-24-2020

Our open rates dramatically declined by over half in mid-October 2019. They have not recovered. I am seeking an explanation and a solution. Thank you very much. Benet Hill Monastery

William_A · ‎04-24-2020

Hello @Bhm20-16 ,

I'm sorry to hear you've been experiencing a decline in your open rates. From what I can tell your contact numbers and send-outs have remained steady, and you don't have a large number of bounces. At this point I'd recommend reaching out to our Deliverability team for further insight and guidance. One thing I know they'll mention is the continued use of the Legacy email builder. By default, the new editor has much better open rates because its emails are coded to be mobile friendly.

It is entirely possible that there are additional elements causing the sharp decline in opens, so I'd still recommend talking to Deliverability.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

View solution in original post

William_A · ‎04-24-2020

Hello @Bhm20-16 ,

I'm sorry to hear you've been experiencing a decline in your open rates. From what I can tell your contact numbers and send-outs have remained steady, and you don't have a large number of bounces. At this point I'd recommend reaching out to our Deliverability team for further insight and guidance. One thing I know they'll mention is the continued use of the Legacy email builder. By default, the new editor has much better open rates because its emails are coded to be mobile friendly.

It is entirely possible that there are additional elements causing the sharp decline in opens, so I'd still recommend talking to Deliverability.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

Open rate

Use Sections to Build Email Campaigns Faster and Improve Engagement Rates

Casual Conversations: What's your go-to playlist?

Ready, Set, Send Reflections

Just Getting Started?

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.