Hi @ChristianN559 ,
Open rates will vary across industries. According to a study released by Constant Contact in March 2024, the average open rate across all industries is around 37.7%
In this article, you can drill down to your industry to see how you stack up.
That said, open rates are only one metric we monitor for campaign effectiveness. Click-thru rates are going to tell a much better story (this data is also available in the article too).
So it's a one-two punch: get subscribers to OPEN the email, then compel them to take action by CLICKING on a link.
Of course, you'll want to monitor the results on the back end: did they convert after clicking through? 🤜🏻🤛🏻
Hope this helps!
Melanie Diehl Melanie & co Marketing Collective Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |  |
|---|
Excellent question. @DavidFischerSolutionsForGrowth, @MelanieDiehl do you have any insights to offer here? 😊
Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement. |  |
|---|
Hi @ChristianN559 ,
Open rates will vary across industries. According to a study released by Constant Contact in March 2024, the average open rate across all industries is around 37.7%
In this article, you can drill down to your industry to see how you stack up.
That said, open rates are only one metric we monitor for campaign effectiveness. Click-thru rates are going to tell a much better story (this data is also available in the article too).
So it's a one-two punch: get subscribers to OPEN the email, then compel them to take action by CLICKING on a link.
Of course, you'll want to monitor the results on the back end: did they convert after clicking through? 🤜🏻🤛🏻
Hope this helps!
Melanie Diehl Melanie & co Marketing Collective Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. | |
|---|
You're welcome! 😊
Melanie Diehl Melanie & co Marketing Collective Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. | |
|---|
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