success with email questions to clients to get their evaluation of emails

[DeloresL19]

What success have you had with email evaluation of retail products

From email response:

Thank you for your response. My emails are getting high open and click rates but not resulting in sales. The list contains clients who have purchased from me in the past. I would like a questionnaire to evaluate what clients are looking for on line versus in person sales. Additionally I would like assistance evaluating the responses.
Again, thank you.

[William_A]

Hello @DeloresL19 ,

Would you mind elaborating a bit on what it is you're looking for insight or advice on?

[DavidFischerSolutionsForGrowth · Accepted solution]

That is excellent to see high results for your email open and click rates. However, to find out why these results are not resulting in sales – we recommend designing a survey or questionnaire that digs into various aspects of the customer experience, product appeal, and overall marketing effectiveness. We handle many email surveys and response evaluations for our clients – please click here to set up a call today so that we can assist.

Here’s a step-by-step approach to crafting a useful questionnaire:

1. Define Your Objectives

• Identify Specific Goals
• Target Audience: Focus on customers who have interacted with your marketing emails but haven’t made a purchase.
• Shopping Preferences: Online vs. In-Person

2. Design the Questionnaire

• Introduction: Briefly explain the purpose of the survey.

Sections to Include:

1. Customer Profile
• Demographics
• Buying Behavior
2. Email Marketing Experience
• Email Relevance, Frequency, Call to Action
3. Product Appeal
• Interest Level: Were the products featured in the emails appealing?
• Product Information: Was the information provided in the emails sufficient and clear?
• Comparative Analysis: How do your products compare to those of competitors?
4. Website and Purchasing Process
• Ease of Use: How easy is it to navigate your website?
• Checkout Process: How would you rate the checkout process?
• Technical Issues: Did they encounter any technical issues while trying to make a purchase?
5. Pricing and Offers
• Price Sensitivity: Did they find the pricing competitive?
• Offers and Discounts: Were the promotions and discounts appealing?
6. General Feedback
• Barriers to Purchase: What prevented them from making a purchase?
• Suggestions: What improvements would they like to see?
• Likelihood of Future Purchase: How likely are they to purchase from you in the future?

3. Distribution and Incentives

• Distribution: Send the questionnaire via email, ensuring it’s mobile-friendly and accessible.
• Incentives: Consider offering a small incentive (e.g., discount coupon, entry into a raffle) to encourage participation.

4. Analyze the Results

• Quantitative Data: Look for patterns in scale-based questions to identify common issues.
• Qualitative Data: Analyze open-ended responses for specific complaints or suggestions.
• Segmentation: Break down responses by demographics or buying behavior to gain deeper insights.

5. Act on Insights

• Address Issues: Make improvements based on feedback, such as adjusting email content, optimizing the website, or revising pricing strategies.
• Follow-Up: Consider sending a follow-up email to thank respondents and inform them of any changes made because of their feedback.

By using these steps, you'll be able to gather valuable insights into why customers aren't purchasing and make informed decisions to improve your marketing and sales strategies. Reach out and let us know how we can best assist you in converting your email marketing into increased sales.

[Caitlin_M]

Great suggestions, @DavidFischerSolutionsForGrowth ! I love the idea of following up with clients to let them know their feedback is important and they are being listened to if changes are made to a website or processes based on what they've said.