Grow Time Challenge

[Nick_S]

There are just 7 weeks until Small Business Saturday and now’s the time to set yourself up to grow your business! Millions of consumers will be looking around for new and exciting items or causes to support this season. This is your chance to capture those browsers and turn them into buyers or donations. 

This is a great opportunity to refresh your strategy and adopt new strategies that will help you grow.

Need help getting started? Here are a few ideas of ways you can grow your business this season.

#1 Create a sign-up form or lead generation landing page to build your list online.

Turning website visitors into contacts through a website sign up form is an impactful way to create a great first impression with interested subscribers to take action on your campaign! But why stop at just your website? A lead generation landing page will give you a link to a sign-up form that you can use across several communications. Add it to your email signature, share it on social media, and spread the word!

#2 Sync contacts fast by integrating with Shopify, Donor Perfect or your other tech.

Leverage the tools and resources you’re already using. Connect your tech so it can do the work for you and automatically import new contacts as they engage with your brand. Create automated series to follow up with customers such as abandoned cart emails or special offers. 

#3 Create a new list segment of your most engaged contacts.

Getting the right message to the right audience is crucial. Try creating a segment to understand and get to know your contact list better, particularly your most engaged members who keep coming back for more! Try out some new subject lines with a segment of folks who haven't opened your last 5 emails, or thank a segment of your most engaged audience members by emailing them a special promotional offer. 

#4 Grow your contact list through social media using lead generation landing pages and lead ads.

Did you know that you can easily grow your contact list with the help of social media? Connect your Facebook account to your Constant Contact account, link your lead generation landing page right to your Facebook page and run targeted ads to grow your list with an integrated sign-up form.

#5 Convert prospective contacts with incentives tied to email sign ups.

Sweeten the pot for prospective contacts by providing an incentive, such as a free e-book or discount code, when they sign up to your email list. Clearly state the benefits of signing up and what they can expect in the future. With regular communication, you’ll build a relationship with your audience. 

Find more ideas in our Ultimate Checklist for Email List Growth.

Help your peers by sharing how you are capturing contacts and what has been successful for you by sharing your best practices below. Alternatively, if you are looking for ideas, ask for help, below! 

It’s grow time!

[Nick_S]

Hey! I'm glad the tips are resonating with you. Totally let us know once you've done it and even share the links. I'd love to see how they come out!

[BobbieJoS6]

We are new to Constant Contact. Our goal before the end of 2023 is to integrate our SalesForce contacts into CC. I'm also excited to take the email tips list to our team to share out!! Thanks!!

[Nick_S]

Startin' 2024 off strong with the integrations already in place, heck yeah! Let us know how it goes. And if you try out any of the email tips, come back and tell us the results!

[SAIComms]

We have definitely been in the practice of segmenting our lists, but we are certainly open to exploring lead generation through social media since there probably are people who are not on our email list yet!

[Nick_S]

Woot! Woot! Diversifying your outreach channels is always a great idea. I encourage you to report back and let us know if you get activity from your social channels!

[ph8217]

Constant Contact is a great resource for reaching numerous / different demographics and easily keeping track of responses. Goal: Get updated contacts.

[BethR]

We have had success in acquiring contacts through a few means recently. The biggest audience has come from using full-screen pop-up ads on our homepage, which encourage users to subscribe in order to receive the latest information on issues they care about. The next largest audience comes from encouraging email signups through offerings such as webinars, so that they can receive additional educational information from our organization. Users are segmented based on the ways they were acquired, through tailored lists in our account. So far, so good!

[BrianB1484]

We conduct drawings at our brick and mortar from business cards dropped in a fish bowl-type jar; we collect email addresses during most sales transactions; we collect email addresses at trade shows when we staff a booth, through a drawing similar to the in-store bowl, or when a transaction is completed; and we collect email addresses during online registrations for classes we offer. We're up to nearly 3,000 contacts!