In this month’s Hints and Tips, we’re exploring digital design best practices. Great design is more than just looking good; it’s about making an impact. Whether you’re creating emails, social posts, or anything in between, small changes can make a big difference in how your message is received.   The newsletter rounds up some of our best blog posts to help you start fine-tuning your email designs. Plus, be sure to check out this month’s Quick Tip section where our Associate Creative Director, Jennifer Royce, shares her go-to strategies for creating compelling designs.   Looking for feedback? You can submit your designs on our Campaign Feedback section for expert insights. And if you’re short on time, check out the TL;DR section of this month’s newsletter — it has four quick, actionable tasks you can do right now to improve your digital designs.   Now go create designs that are beautiful AND drive results.   View Hints & Tips  ... View more

Knowing how to effectively engage your customers is essential for creating a positive connection with your brand and products. But what happens if you notice a slight decline? Here are some ways you can re-engage your customers, revitalize your existing relationships, and take your business to new heights.    Segment your audience: Divide your customer base into segments based on their past interactions, preferences, or demographics. This allows for targeted email campaigns that speak directly to your customers’ interests.   Send targeted promotions and offers: Utilize automation to send targeted promotions and special offers to specific customer segments. This can reignite interest in your products or services and incentivize repeat purchases.   Personalize your content: Personalization increases engagement and encourages customers to revisit your business. Tailor messages and offers based on purchase history, browsing behavior, and preferences by utilizing dynamic content tools.       Targeted email based on subscriber birthday Win-back email to reengage inactive subscribers Feedback email to gain customer insights                            Implement a loyalty program: Loyalty programs enable you to reward repeat customers and incentivize future purchases. Offer exclusive discounts, early access to new products, or points-based rewards to keep customers engaged and coming back for more.   Use automation to re-engage: Identify customers who haven’t interacted with your business in a while and create automated email campaigns aimed at reengaging them. Use win-back campaigns to offer exclusive discounts or remind them of the benefits of your products or services.     Request feedback and reviews: Reach out to customers through surveys or feedback forms to gather insights into their preferences, experiences, and needs. Use their responses to improve your products, services, and customer experience, which shows your customers their opinions are valued.   Create a drip campaign: Set up a drip campaign with automated email sequences that are triggered based on specific actions, inactions, or time intervals. For example, you could send a series of welcome emails to new subscribers or a sequence of follow-up emails to customers who abandoned their carts. Drip campaigns keep your brand top-of-mind and guide customers through the buyer’s journey, without taking up an excessive amount of time.     ... View more