Hi @ChristnaS ,
Our team at Solutions for Growth would like to briefly add onto William_A’s answer provided. Just to confirm and as he mentions, self-authenticating your emails is the biggest step to help prevent your emails from being marked as spam. However, we have a few other best practices to follow that will hopefully reduce the possibility of your email ending up in spam.
Some of these tips include:
Use Short, Clear Subject Lines: Aim for concise subject lines that clearly convey the content of your email, ideally under 7 words.
Avoid Special Characters and Emojis: Steer clear of excessive punctuation and special characters in your subject lines, as these can trigger spam filters.
Limit Image Use: Balance text and images. Relying too heavily on images can negatively impact deliverability. Aim for a good text-to-image ratio.
Maintain a Clean Email List: Regularly clean your email list to remove inactive or invalid addresses. This helps improve engagement rates and reduces bounce rates.
Avoid Spammy Language: Refrain from using words and phrases commonly associated with spam (like “free,” “act now,” or “limited time”) in your subject lines and content.
Engage Your Audience: Encourage recipients to interact with your emails (e.g., click links or reply). High engagement signals to email providers that your content is valuable.
By following these best practices, you can significantly enhance your email deliverability and ensure your messages reach your audience effectively. If you have any further questions, feel free to get in touch!
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