Building a Foundation for Online Marketing Success: Review, Plan, and Execute   As the Director of Small Business Success at Constant Contact, I’ve been speaking with small businesses across the country about their experiences, challenges, and achievements. In an increasingly digital world, the key to business growth lies in continuously attracting, engaging, and nurturing your customer base. But I’ve seen many small business owners become intimidated by the rapid evolution of the online landscape. Attached to this post, you’ll find the slides from my recent presentation, Building a Foundation for Online Marketing Success. In it, I unravel the mystery behind online marketing and show you a simple and adaptable framework that'll become your strategic compass for digital growth. Review: Make sure you’re focused on the right tools and unearth the golden nuggets from your past marketing strategies, understanding what works and what needs to be tweaked. Learn how to dissect your efforts and leverage this knowledge to fortify your future campaigns. Plan: Dive into the world of realistic, attainable goal setting. Understand how to chart your course for future growth, considering industry trends, customer insights, and your business objectives. Execute: Uncover actionable steps to elevate your productivity and achieve measurable results. Realize your goals by learning how to implement your strategies efficiently and effectively. Whether you're taking your first steps into online marketing, seeking validation of your existing strategies, or hunting for proven ideas to ensure your success—dive in to learn how to lay a solid foundation for your online marketing efforts and propel your business to new heights. ... View more

  Hello friends!   Do you have a burning marketing question you'd like to have answered on the Be a Marketer podcast?   It’s my goal to make the Be a Marketer podcast your go-to resource for inspiration and practical advice. To that end, this year, you’ll notice a new type of episode mixed in with our regular interviews. These new “Ask Dave” episodes will feature my deep-dive answers to your burning marketing questions. No question is too small. So, if you’re a Constant Contact customer with a marketing dilemma that's been tripping you up. You can submit your question here for the opportunity to have it featured and answered on the show. I WON'T be able to answer every question on the show, but I'll do my best! I’m looking forward to your questions and sharing those “Ask Dave” episodes with you.   Ready to ask your question? Please reply with the following:  Your first name and role Name of the business The audience you're trying to reach Your marketing-related question ... View more